Gen Z

Millennial Shopping Habits Changing Brick & Mortar One Store At A Time

With $600 billion in spending power annually, Millennial shopping habits are becoming very important to businesses. Especially since this number is expected to increase to a whopping $1.4 trillion over the next four years. Coupled with the fact that...
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Looking Ahead to Gen Z

While Gen Y often garners attention from marketers and the media, there is a small but powerful segment right behind the millennials, and they’re quietly gaining speed: Gen Z. Loosely defined as those born in the mid to late 1990s, they think and act...
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