A recent study by Red Peak Youth revealed that while 73 percent of 18-24 year old and 80 percent of 25-34 year old respondents said that they are “concerned about online privacy”, only 26% of them actually read privacy policies on websites. As a generation that shops online and widely uses social media to share personal information, this has a few implications. One, it means that millennials are essentially handing over personal data to marketers, since a huge number of websites feature privacy policies that explicitly state that they may sell user information to marketers. Secondly, it shows that Gen Y is more likely to verbalize their dislike of data mining than actually fight it at this point – they want to use these websites, after all, and most of them aren’t reading the associated policies. It’s a matter of convenience over a desire for online privacy, despite it being presented as a major concern among youth.