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60 Seconds – Wasted or Well Spent?

When we send a Tweet, share a post on Facebook, or shamelessly swipe right on Tinder, we don’t always consider the magnitude these mediums have on our everyday life. Breaking down our online activity into numbers of what happens every minute of every day through various forums, it’s shocking to see just how involved in the online world we are. It’s safe to say that Millennials are always feeling the need to be connected, no matter what app they’re using.

infographic-internet-edited

The Internet has become a daily part of our lives. It’s very rare now to go a day without being connected in some form. Before texting and Wi-Fi existed (which seems daunting), the Internet started off as an experiment in the late 1960s. The Advanced Research Projects Agency Network (ARPANET) wiggled their fingers and voila! The Internet was born.

Many of the mediums presented in the picture above have had a tremendous impact following their emergence – let’s take a closer look at a few of them:

  • Facebook was created by Mark Zuckerberg in 2004. Here, the era of social networking begins. As we can see, Facebook Messenger alone has users sharing 216,302 a minute. As of August 1st, 2016, they had a total of 1.7 billion active users! It’s been a great way to bring awareness to social issues; however, it has also made us care less about publicizing our personal information – some individuals sharing a little too much.
  • Before YouTube, which launched in 2005, individuals publicized through radio shows, newspapers, and word-of-mouth, reaching a much smaller audience. Now YouTube is helping the participatory culture and growth of knowledge around the world. With 10 hours of new content added every minute, it is clearly an effective advertising and educational tool.
  • Even Tinder has made an impact, changing online dating. People just don’t have time nowadays to create a long profile and fill out lengthy questionnaires. They want a quick way to find their match and this app which was launched in 2012 is perfect for that. You can literally hold your relationship status in the palm of your hand, just swipe right or left.
  • Instagram was originally created in 2010 to make sharing photos easier amongst one another. It has grown to serve many more purposes than that. It’s a way to show our professional (or amateurish) photography, it is influential (e.g., with health & fitness profiles), and has become a marketing platform for different industries.  Some would even say Instagram had a helping hand with the “Selfie” phenomenon.

These are just a few of many other influential platforms that Millennials are using on a day-to-day basis. Amazon affected shopping, Snapchat affected the way we communicate to one another, and thanks to Netflix, we have all developed an addictive personality.

It’ll be interesting to see what the new app sensation that changes the world will be.