Cloud Adoption & Deployment Campaigns

Channel Partner Engagement

Within a cloud-first, mobile-first world, we empowered Microsoft resellers to engage Canadian SMB and corporate managed accounts through dynamic, programmatic advertising. To deliver personalized solutions, we began with an in-depth workshop to refine solution packaging, go-to-market messaging and demand gen strategies.

Following workshops, we crafted integrated marcom plans that encompassed direct marketing, LinkedIn and programmatic advertising that drove marketing qualified and sales-ready leads through reseller nurture streams for lead nurturing and conversion. Target audiences ranged from IT Managers to C-level executives across the nation.