Retail Promotional Launch Tour

US Store Rollout Expansion Program

The Garage Denim Tour provided an engaging and interactive experience for students during the back to school season. Female students were encouraged to take photos with their friends and our Denim Tour Truck (right). FREE denim was given to all girls that joined us for the experience, with their choice between 2 washes (light & dark) of the featured Super Soft, High Waist, Premium Fabric Jegging. Each pair of denim also came with a coupon for a discount off their next Garage purchase.

The tour purpose was to not only showcase the Garage Denim, but to generate attention to the over 20 stores across the USA that Garage was opening in the 2015 year. Kicking off at the CNE on September 5th, the tour then made its way to 6 different campuses across Connecticut, New York and New Jersey over a 3-week period. Each stop was represented by our Tour Manager and 3 Garage Girls. Through tablets, they would connect with each individual, asking their preferred denim choice, along with their size and email address. From here, they would then offer a photo opportunity to enter into the contest that was being carried out on Instagram, using #iweargarage & #denimtour – the prize? A $500 Garage Shopping Spree! Girls were flocking to the truck for their free denim and a chance to win (below).