It’s safe to say we’ve all experienced the Netflix shaming, “Are you still watching…?” At one point or another. This usually occurs late at night after an embarrassingly long binge of our favourite television series. One episode turns into three seasons and before you know it, you’ve watched the main character grow from adolescence to married with kids.
Though screen time is at a (scary) all time high, the amount of live-TV watching is at a staggering low. Director of the University of Southern California’s Annenberg Center for the Digital Future, Jeffrey Cole, estimates that less than 20% of TV is actually watched live. The boom in streaming services such as Netflix, Crave, Hulu and YouTube can definitely be attributed to this great decline. With so few live-TV watchers comes less of a need for traditional TV sets, especially for dorm-dwellers. College and university students are moving one less thing into their dorm rooms these days, as many are streaming TV and movies on a light-weight tablet or the same device they’re taking to class.
It’s been said time and time again – Millennials love convenience. They are more likely to toggle between a streaming episode of Game of Thrones and their homework than they are to schedule their evening around that show’s actual air time. In response to this, retailers are revamping traditional dorm room buys to fit the needs of the tech-loving generation, and you can be sure we’ll see a burst of innovative ideas this back to school season.
Target is getting a lead on this trend with their new device-friendly sheets. Since the average college student gets their fill of TV content from the comfort of their twin size, the retailer plans to introduce pocketed sheets that house tablets and cell phones to keep them at close reach. And since TV sets are out, who needs the bulky stand taking up valuable real estate? In today’s tech’ed out dorm rooms, you’re more likely to find a device stand; used to prop up tablets and laptops for viewing. And should you spot the near-extinct sight of a large screen TV in a freshman’s dorm, they’re most likely using it in collaboration with their gaming console to, you guessed it, stream more television.
Gone are the days when evenings were scheduled around your favourite TV shows; today’s college kids not only choose what they watch, but when and how they watch it.