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The Value of User-Generated Content in Capturing Millennial Consumers

Mashable recently published an article outlining just how much Millennials love ‘UGC’ (user-generated content). In its simplest form, UGC is how Millennials communicate with each other; it’s word-of-mouth. Ipos and Crowdtap conducted a deep dive into this topic, which is summarized by the below infographic.

Topline, Millennials view user-generated content as a trust-worthy source of news and information (equally credible to ‘professional reviews’); it influences their purchases; and it’s more memorable than traditional media.

Millennials-Heart-UGC-Infographic