The Value of User-Generated Content in Capturing Millennial Consumers
Mashable recently published an article outlining just how much Millennials love ‘UGC’ (user-generated content). In its simplest form, UGC is how Millennials communicate with each other; it’s word-of-mouth. Ipos and Crowdtap conducted a deep dive into this topic, which is summarized by the below infographic.
Topline, Millennials view user-generated content as a trust-worthy source of news and information (equally credible to ‘professional reviews’); it influences their purchases; and it’s more memorable than traditional media.