KFC Leverages Prom to Engage Teens
Take a look at KFC’s latest youth-targeted campaign; a novel approach of aligning itself with a memorable rite of passage for teens. This video was coupled with their featured “12 Best Ways to Ask Someone To Prom“. They’re not going to see any significant lift in sales; but that wasn’t their objective. It was to build relevance with teens; a segment who happens to value entertaining branded content.