Youth Shoppers, Omni-Channel Shopping
Yesterday, we outlined 10 fundamental reasons why brands and retailers should be engaging with youth consumers. A recent survey accounting for 1,000+ Millennial consumers, further underscores the importance of winning this demographic. More than 105 million Millennials / Gen-Y’ers exist globally; with a collective annual spending power of over $200 billion (present day). The key for retailers is an omni-channel shopping strategy that delivers a fast, fluid and easy user experience – e-commerce and m-commerce platforms are mandatories in today’s marketplace.