July 2016 - Intercept Group: Millennials for Modern Business

Brands Join the EDM Party

Author: igroupOn: Jul 28Categories: Breaking Trends, Lifestyle, Millennials, Music

As new generations come of age, new styles of music come into the spotlight right behind them. Rock and Roll, Hip Hop, and many other genres have been around for decades if not longer, leaving room for the next big trend. Electronic Dance Music, or EDM,...

I Do… Do I?

Author: igroupOn: Jul 26Categories: Breaking Trends, Financial, Lifestyle, Millennials

The generation that grew up with no doubt that Gavin and Gwen were the real deal are now asking themselves a very big question – should I get married, and if so when is the right time? We know the feeling – you’ve been with your significant other...

Put Your Phone Down

Author: igroupOn: Jul 19Categories: Breaking Trends, Lifestyle, Millennials, Technology

Today’s younger generations are constantly being told to get off of their phones, stop texting, and pay attention to the people they’re spending time with. Whether it’s from their parents or teachers, Gen Z are frequently criticized for spending...

Gotta Catch Em’ All

Author: igroupOn: Jul 15Categories: Breaking Trends, Lifestyle, News, Technology, Travel

NOTE: Pikachu is NOT in the IG office. No Pokemon were harmed in the making of this photo. For anyone who has been on the internet in the past week, you’ve probably heard of Pokémon Go (or maybe you’ve played yourself!). It’s the mobile game taking...

Summer Checklist

Author: igroupOn: Jul 14Categories: Experiential and Events, Lifestyle, Millennials

With Summer in full swing, Millennials are looking for ways to enjoy the nice weather and spendtime with friends. What better way than going to one of the many music festivals taking place all over the US and Canada? As they flock to these multi-day events...

Embracing Tech in the Sports World

Author: igroupOn: Jul 12Categories: Breaking Trends, Lifestyle, Millennials, Sports, Technology

It’s rare, if not impossible, to attend a sporting event and not see several cell phone screens raised at one point or another throughout the game. Whether recording, Tweeting, Facebooking, Snapping or selfie-ing… people love to be connected more...

Millennial Spending Power

Author: igroupOn: Jul 05Categories: Breaking Trends, Financial, Lifestyle, Loyalty Marketing, Millennials, Retail, Shopper Marketing

Glued to their cell phones, entitled, lazy, impulsive… these are some of the terms used by older generations to describe Millennials. And while everyone is entitled to their own opinion, naysayers might want to reconsider their judgement when they...