What is business analytics and how can it ignite your organization?

2 mins to read

Millennials working in the business world today have an inherent, deep understanding of technology and the way it can be used in the workplace. It is critical for organizations to also develop that natural inclination towards modern technology, because businesses are evolving at an alarming rate. Business analytics provides opportunity for organizations to analyze past performances and garner an understanding of what it will take to succeed in the future.

An overview of analytics

Through a systematic analysis of data or statistics, analytics can dissect every aspect or an organization and uses its discoveries to improve future productivity. Business analytics can be broken down into four different classifications:

· Descriptive Analytics: Investigates the past (What happened and why did it happen?)
· Predictive Analytics: Asks questions (What will happen?)
· Discovery Analytics: Looks for something important (What was found?)
· Prescriptive Analytics: Suggests actions to take (What should we do?)

Business analytics uses iterative exploration through IT programs, employee tendencies, company practices, past performances, and results to collect mass pools of data. That data is then used as insight when developing future business plans. The concept is meant to optimize efficiency for businesses.

Implementing change

Implementing business analytics, like any big change, can be quite daunting. However, how the change is presented to your employees can make a difference. Business analytics is most effective and efficient when it serves as a communal metric. Organizations can use analytics as an opportunity to go through key performance indicators, goals, and areas of improvement. This presents analytics as a team building experience for employees. You can also present findings in such a manner that puts responsibility on the entire organization, rather than the individual.
Analytics is the backbone for future business decisions and recognizing analytics as a communal metric is pivotal for future organizational success. Employees must realize that there are practices put in place to track performance both for the company and each individual employee. Statistical analysis of this caliber should be used to motivate employees to reach new heights. How the process is discoursed to employees is essential in the overall tangible result of the statistics.

Using analytics efficiently

Business analytics run mostly through hand-held, turnkey technology, providing a system that businesses can rely on. It is the human element of communication, however, that pushes business analytics to ultimate heights of success. No matter the level of analytic equipment, humans are still required to make business decisions based on what the data can provide. Analytics, when efficiently used, can provide the key opportunity to make informed business decisions.

So, what’s next?

In this age of endless digital transformation, it is evident that businesses need to innovate to remain on par with the newest digital trends. Analytics are implemented in different ways for different organizations but how you use it can make a real difference. Stay relevant and stay ahead of the competition knowing there’s a world of data in your back pocket, fueling your success.