Q2 2025 Trends Brief: AI in B2B Marketing

Built on insights from over 300,000 B2B marketers, our Q2 2025 Trends Brief captures the global pulse on AI adoption. Intercept’s proprietary AI research platform, Watchtower, reveals where teams are scaling AI and where critical gaps could slow momentum.

Read the report to:

  • Uncover signals shaping how teams are feeling about AI
  • Consider frameworks for AI leadership and role clarity
  • Start conversation with five strategic questions


Complete the form below to access the Q2 2025 Trends Brief.

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