igroup - Intercept Group: Millennials for Modern Business

Facebook Keeps Brands Out Of The Friend Zone

Author: igroupOn: Apr 13Categories: Breaking Trends, Business, Gen Z, Generation Touch, Generation Y, Generation Y Culture, Millennials, Social Media, Strategy, University and College, Youth Marketing

Status Update: The number of daily active Facebook users in North America has dropped for the first time in the company’s history. Is it time for a shake-up? In a drastic move that sent shock waves across the brand industry, the social media behemoth...

Millennial Move – Tips And Tricks

Author: igroupOn: Mar 29Categories: Generation Y, Generation Y Culture, Millennials, University and College, Youth Marketing

Whether you’re headed from one city to another or just across town, moving can be exciting and stressful at the same time. Here are 5 tips to make the move a little less stressful and more enjoyable. Inspect your place before moving in When you...

The New Millennial Parent

Author: igroupOn: Feb 23Categories: Generation Y, Generation Y Culture, Lifestyle, Millennials, Teens, University and College

Parenthood for millennials seems to be a delayed milestone nowadays. Having a child is a big commitment that many millennials keep putting off. However, if you think this generation is not ready to commit to anything, you’re probably wrong; there is...

Pyeong Chang 2018 Winter Olympics: Sponsorship

Author: igroupOn: Feb 16Categories: Business, Gen Z, Generation Y, Generation Y Culture, Millennials, News, Online Marketing, Sports, Strategy, University and College, Youth Marketing

When we think of the Olympics, we think of patriotism, teamwork and sport. It’s a time that the cheerleader in us all comes out to show our support for our fellow Olympians. From the extravagant opening ceremonies, to the two weeks filled with pride...

Touchdown Brands! Our Top 3 Super Bowl 52 Ads

Author: igroupOn: Feb 09Categories: Breaking Trends, Gen Z, Generation Y, Generation Y Culture, Media, Millennials, Online Marketing, Retail, Social Media, University and College, Youth Marketing

Do you know what the best part of the Super Bowl is? Clue: It’s not the stop start football and it’s not the mediocre half time shows. It’s the ads. We can’t think of another time or place where people voluntarily tune in and pay attention to...

Gift Guide for Her: Perfect Gifts for Female Students

Author: igroupOn: Dec 22Categories: Generation Y, Generation Y Culture, Millennials, Retail, Shopper Marketing, University and College

Finding the perfect gift for the female student in your life can be challenging. We’ve put together a list of gift items that will help the stressed out student in your life relax and unwind over Christmas break. Himalayan Salt Lamp Help the girl in...

What I Learned Being A Field Manager

Author: igroupOn: Nov 24Categories: Experiential and Events, Generation Y, Generation Y Culture, Millennials, University and College, Youth Marketing

Being a brand ambassador, team lead, or field manager can be a great experience if you have a team that works as a unit. Working together is important in all circumstances; when things are going well and when situations arise where variables are out of...

5 Financial Steps To Take When You Start A New Job

Author: igroupOn: Oct 27Categories: Business, Generation Y, Generation Y Culture, University and College, Youth Marketing

Starting your first job and getting that initial taste of constant income is always exciting. Sometimes too exciting. That’s why it’s important to have a plan in place to ensure you don’t blow your whole salary the first year. Here are...