Category: Online Marketing
Digital Transformation in Retail
Social media ads continue to be at the core of many brands’ online strategy. With technology continuing to evolve every day, social media
Is it time to Unfriend Facebook?
Public opinion of Facebook has never been lower, and the company could really do with some friends right now. What was once considered a place
Pyeong Chang 2018 Winter Olympics: Sponsorship
When we think of the Olympics, we think of patriotism, teamwork and sport. It’s a time that the cheerleader in us all comes out to show our
Touchdown Brands! Our Top 3 Super Bowl 52 Ads
Do you know what the best part of the Super Bowl is? Clue: It’s not the stop start football and it’s not the mediocre half time shows. It’s the
Happy Mother's Day From Kraft
Mother’s Day. A day to celebrate the woman in your life who has been there through it all. From the countless hours of labour, to the late-night
The Wonderful World of Snapchat Spectacles
If you’re an avid Snapchat user, prepare to be wowed by Snapchat Spectacles (sunglasses that obtain visuals). Getting right to the point, Specs
Leveraging Influencers Through Instagram
Just about every brand you can think of has at least one social media account by now; each platform offering unique ways to connect with their
A look at Gen Z
There is a new generation on the horizon who already has $2 billion of spending power in their pockets and the potential to shake up the
Building Consumers into Brand Ambassadors
When contemplating the purchase of a new product or service, Millennials rely heavily on word of mouth recommendations from those they trust
Millennial Shopping Habits Changing Brick & Mortar One Store At A Time
With $600 billion in spending power annually, Millennial shopping habits are becoming very important to businesses. Especially since this number