Online Marketing Archives - Intercept Group: Millennials for Modern Business

Pyeong Chang 2018 Winter Olympics: Sponsorship

Author: igroupOn: Feb 16Categories: Business, Gen Z, Generation Y, Generation Y Culture, Millennials, News, Online Marketing, Sports, Strategy, University and College, Youth Marketing

When we think of the Olympics, we think of patriotism, teamwork and sport. It’s a time that the cheerleader in us all comes out to show our support for our fellow Olympians. From the extravagant opening ceremonies, to the two weeks filled with pride...

Touchdown Brands! Our Top 3 Super Bowl 52 Ads

Author: igroupOn: Feb 09Categories: Breaking Trends, Gen Z, Generation Y, Generation Y Culture, Media, Millennials, Online Marketing, Retail, Social Media, University and College, Youth Marketing

Do you know what the best part of the Super Bowl is? Clue: It’s not the stop start football and it’s not the mediocre half time shows. It’s the ads. We can’t think of another time or place where people voluntarily tune in and pay attention to...

Happy Mother’s Day From Kraft

Author: igroupOn: May 12Categories: Inspiration, Lifestyle, Millennials, Online Marketing, Shopper Marketing

Mother’s Day. A day to celebrate the woman in your life who has been there through it all. From the countless hours of labour, to the late-night sports practices, to cheering you on through every milestone in your life. It’s safe to say that moms...

Building Consumers into Brand Ambassadors

Author: igroupOn: Jun 16Categories: Business, Generation Y Culture, Lifestyle, Loyalty Marketing, Millennials, Online Marketing, Social Media, Strategy

When contemplating the purchase of a new product or service, Millennials rely heavily on word of mouth recommendations from those they trust most: friends and family. It is important for them to connect with a brand to be able to build a sense of trust....

Millennial Shopping Habits Changing Brick & Mortar One Store At A Time

Author: igroupOn: Jun 07Categories: Breaking Trends, Gen Z, Generation Y, Lifestyle, Millennials, Online Marketing, Retail, Shopper Marketing, Social Media, Technology

With $600 billion in spending power annually, Millennial shopping habits are becoming very important to businesses. Especially since this number is expected to increase to a whopping $1.4 trillion over the next four years. Coupled with the fact that...