Status Update: The number of daily active Facebook users in North America has dropped for the first time in the company’s history. Is it time for
When we think of the Olympics, we think of patriotism, teamwork and sport. It’s a time that the cheerleader in us all comes out to show our
Canada’s 150th birthday is fast approaching, and many brands are celebrating with special promotions over the next month. Here’s a
Instagram has become more and more popular over the years, acting as a platform for users to post photos and short videos, sharing their
When contemplating the purchase of a new product or service, Millennials rely heavily on word of mouth recommendations from those they trust
Millennials have been behind some of the biggest viral campaigns and marketing successes of the past decade – after all, Gen Y knows what Gen Y
Arguably one of the best known food brands out there, Campbells has been struggling in recent years. The soup-maker has been in a bit of a slump,
Millennials have a huge amount of influence and spending power, and a lot to say – so it’s no surprise that brands care about what they think.
In talking about millennials, we often reference the high school and post-secondary students that make up a large percentage of the generation.
Marketing to millennials is not a new concept – a hugely important age group with impressive spending power, Gen Y is projected to influence 30%