Travel

Lessons From Living Abroad

Author: igroupOn: May 18Categories: Gen Z, Generation Y, Generation Y Culture, Lifestyle, Millennials, Travel

Moving abroad is a hot topic for many Millennials. We’ve heard many who take the risk say “moving abroad is definitely the best and hardest thing I’ve ever done”. Almost all Millennials are born with the travel bug. They have the desire to discover...

Summer Road Trip with IG to Ontario’s Top 5 Microbreweries

Author: igroupOn: May 11Categories: Alcohol, Gen Z, Generation Y, Generation Y Culture, Millennials, Travel, University and College, Youth Marketing

Craft breweries are popping up all over Canada. At last count there were approximately 188 operating breweries in Ontario alone which means that you can essentially travel across the province and be in no short supply of lagers, ales, stouts, blondes...

Millennial Travel: Dubai Edition

Author: igroupOn: May 04Categories: Generation Y, Generation Y Culture, Travel, University and College, Youth Marketing

Dubai, the Vegas of the Middle East. You may have seen photos on Instagram, or be familiar with the UAE from Sex and the City 2, but to most the idea of traveling to Dubai for a vacation is not at the top of their radar. Since one of IG’s own recently...

10 Summer Adventures That Should Make Your Bucket List

Author: igroupOn: Jun 21Categories: Gen Z, Generation Y, Generation Y Culture, Lifestyle, Millennials, Nature, Travel, Uncategorized, University and College

Summer is in full swing, which means it’s time to get outside and take advantage of what nature has to offer. These summer activities will get your heart rate going, and are sure to beat a summer of binge-watching Friends on Netflix for the third...

To Travel Or Not To Travel?

Author: igroupOn: Jun 07Categories: Gen Z, Generation Y, Generation Y Culture, Inspiration, Lifestyle, Millennials, Technology, Travel, University and College

Travel is a prominent desire on the mind of many Millennials. As a generation who craves experiences, Millennials often turn to travel before entering the workforce. The idea of getting lost in a foreign country and learning about new cultures is becoming...

Happy 150 Canada – from VIA Rail

Author: igroupOn: Apr 07Categories: Breaking Trends, Millennials, Travel

Traveling across Canada never sounded so good. Last week, in celebration of Canada’s 150th birthday, VIA Rail launched an initiative for those between the ages of 12-25 to travel unlimited for the month of July for only $150. Yes you read that correctly,...

Gotta Catch Em’ All

Author: igroupOn: Jul 15Categories: Breaking Trends, Lifestyle, News, Technology, Travel

NOTE: Pikachu is NOT in the IG office. No Pokemon were harmed in the making of this photo. For anyone who has been on the internet in the past week, you’ve probably heard of Pokémon Go (or maybe you’ve played yourself!). It’s the mobile game taking...

Deep Dive into Mobile Travel Marketing; and the Influence of Millennials

Author: igroupOn: May 08Categories: Millennials, Mobile, Travel

Mobile travel audience – demographic, income The majority of mobile travel consumers are male and aged between 25-44 while the number of travel consumers in the 25-34 age range is double, in percentage terms, of the total mobile audience in the same...

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