Youth Marketing Archives - Intercept Group: Millennials for Modern Business

The FIFA World Cup – Why it’s more than just Football (sorry ‘Soccer’)

Author: igroupOn: Jul 06Categories: Gen Z, Generation Y, Generation Y Culture, Millennials, Sports, Travel, University and College, Youth Marketing

Last minute epic winners. World champions being knocked out by underdogs. Highly-debatable VAR (Video Assistant Referee) technology decisions. Even a minor earthquake in Mexico. The 2018 FIFA World Cup in Russia has had it all. And there’s still more...

How Do You Market A Movie? Do The Deadpool.

Author: igroupOn: Jun 08Categories: Breaking Trends, Business, Generation Y Culture, Loyalty Marketing, Millennials, Online Marketing, Strategy, University and College, Youth Marketing

It shouldn’t have been made. All the signs pointed in the wrong direction and fate was not on their side. But after 10 years of blood, sweat and sticking it to the animal, 20th Century Fox eventually gave in and green lit a movie that would become...

Summer Road Trip with IG to Ontario’s Top 5 Microbreweries

Author: igroupOn: May 11Categories: Alcohol, Gen Z, Generation Y, Generation Y Culture, Millennials, Travel, University and College, Youth Marketing

Craft breweries are popping up all over Canada. At last count there were approximately 188 operating breweries in Ontario alone which means that you can essentially travel across the province and be in no short supply of lagers, ales, stouts, blondes...

Millennial Travel: Dubai Edition

Author: igroupOn: May 04Categories: Generation Y, Generation Y Culture, Travel, University and College, Youth Marketing

Dubai, the Vegas of the Middle East. You may have seen photos on Instagram, or be familiar with the UAE from Sex and the City 2, but to most the idea of traveling to Dubai for a vacation is not at the top of their radar. Since one of IG’s own recently...

Facebook Keeps Brands Out Of The Friend Zone

Author: igroupOn: Apr 13Categories: Breaking Trends, Business, Gen Z, Generation Touch, Generation Y, Generation Y Culture, Millennials, Social Media, Strategy, University and College, Youth Marketing

Status Update: The number of daily active Facebook users in North America has dropped for the first time in the company’s history. Is it time for a shake-up? In a drastic move that sent shock waves across the brand industry, the social media behemoth...

Millennial Move – Tips And Tricks

Author: igroupOn: Mar 29Categories: Generation Y, Generation Y Culture, Millennials, University and College, Youth Marketing

Whether you’re headed from one city to another or just across town, moving can be exciting and stressful at the same time. Here are 5 tips to make the move a little less stressful and more enjoyable. Inspect your place before moving in When you...

Pyeong Chang 2018 Winter Olympics: Sponsorship

Author: igroupOn: Feb 16Categories: Business, Gen Z, Generation Y, Generation Y Culture, Millennials, News, Online Marketing, Sports, Strategy, University and College, Youth Marketing

When we think of the Olympics, we think of patriotism, teamwork and sport. It’s a time that the cheerleader in us all comes out to show our support for our fellow Olympians. From the extravagant opening ceremonies, to the two weeks filled with pride...

Touchdown Brands! Our Top 3 Super Bowl 52 Ads

Author: igroupOn: Feb 09Categories: Breaking Trends, Gen Z, Generation Y, Generation Y Culture, Media, Millennials, Online Marketing, Retail, Social Media, University and College, Youth Marketing

Do you know what the best part of the Super Bowl is? Clue: It’s not the stop start football and it’s not the mediocre half time shows. It’s the ads. We can’t think of another time or place where people voluntarily tune in and pay attention to...