Traveling across Canada never sounded so good. Last week, in celebration of Canada’s 150th birthday, VIA Rail launched an initiative for those between the ages of 12-25 to travel unlimited for the month of July for only $150. Yes you read that correctly, $150; that’s less than a festival ticket! Most of you probably heard by now that this “great opportunity” ended up turning sour for a large portion of the country who showed interest.
The promotion was so appealing to Canada’s youth that the site crashed. Originally, VIA Rail personal had publicly announced (Tweeted details), sharing that there was no limit to how many passes would be sold. With the success they were seeing in sales, VIA quickly had to put a limit on the number of passes sold to ensure everyone who bought a pass would be guaranteed a seat. The original cut off was 1867 passes, in honour of Canada’s Confederation. However, due to the high demand VIA extended the promotion to 4000 passes – which isn’t a lot when you consider the original execution was unlimited. Needless to say, a lot of Millennials were not thrilled about how the situation played out.
This initiative was set in place to not only celebrate Canada’s 150th birthday but also to encourage youth to explore all the beauty that Canada has to offer. Although travel is often a high priority for youth, traveling the Great White North is not. We often forget and take for granted all the exciting experiences in our home and native land.
This summer, forget losing money in the exchange rate and embrace your Canadian heritage. Whether you’re looking for adventure, a party, or relaxation, here’s a few suggestions to make you reconsider staying within the Canadian boarder for a holiday (whether it is through VIA Rail or other modes of transportation):
- Western Canada: From hiking mountains to surfing in the Pacific Ocean, British Columbia and Alberta have a wide range of activities for those who want to boost their adrenaline on a trip.
- Central Canada: Concerts, clubs, sporting events – you name it. Toronto and Montreal are the party cities to hit up if you’re looking for a few wild nights out to let loose.
- Eastern Canada: Seafood & red sand beaches, what more could you ask for? Eastern Canada is the perfect place to go for a quiet getaway to escape the hustle and bustle of the city.
There you have it, everything you could possibly be looking for right in your own backyard.
If you, like the majority “missed the train” on this promotion, don’t worry. VIA Rail isn’t the only company celebrating Canada’s 150th birthday. Stay tuned as we will be sharing more exciting initiatives coming this year!
In the meantime, you can check out other Youth Products that VIA Rail has to offer by clicking here.