Objective

HP was looking to deepen its relationships with key decision-makers at important customer accounts through a white glove customer experience.

Approach

We organized and hosted a tour of HP’s innovation lab in Palo Alto, California for customer executives.

Rather than the repeat the standard “Tech Lab” tour, we evolved the experience into an innovation forum.

Chatham-house forum discussions were hosted explored industry-specific trends, emerging technologies, and innovation strategies.

We delivered a true white glove experience managing the entire customer journey, including nominations, communications, air travel booking, ground transportation services, meals, lodging, on-site receptions, and dinners.

Impact

The white glove experience delighted customers, generating a +91 NPS score – the highest score received from customers for previous from Tech Lab experiences.