About Intercept

Powered by curiosity

Intercept is a B2B marketing agency for global tech, founded in 2006. Curiosity drives everything we do. We push past how things have always been done to find what actually moves our clients toward the outcomes that matter. That work has earned the trust of the world’s largest technology companies, from Microsoft and SAP to Intel and Cisco, to name a few. It also keeps us at the frontier of where B2B tech goes next.

Our mission

The outcomes that matter

Our job is to do the B2B marketing work that gets global tech to the outcomes that matter. That means the campaigns, content, and go-to-market work that moves the numbers our clients are measured on.

And we do it at the frontier, ahead of where B2B tech goes next.

What we do

Built for the complexity of global tech

We do the B2B marketing that the world’s largest technology companies depend on, from strategy and content to campaigns, go-to-market, and sales enablement.

Global tech is technical, high-stakes, and rarely simple. Embracing that complexity is what we were built for, and it is where our curiosity and AI-native model do their sharpest work.

How we work

Human taste, AI scale

Our delivery model is AI-native, built on three parts that work as one.

Our people

The taste and judgment that years of enterprise work create. A human stays in the loop at every step, because it is the part no system can replicate.

InterceptOS

Our AI-native operating system runs the repeatable work and keeps the routine efficient. That frees the team for the innovation that redefines the buyer experience, like turning one hero e-book into 50,000 one-of-one experiences.

Intercept Labs

How we stay ahead. Our co-investment model for first-of-its-kind work, where we co-fund up to 50% of a project’s cost to prove what has not been built yet.

The frontier is where we learn, and what works there becomes how we run everything else.

Our story

It started with a question

Intercept began in 2006, when two students refused to accept that B2B marketing had to be done the way it always had been. That instinct, questioning the default, built one of the most awarded B2B agencies in global tech. It also made us one of the first to go AI-native from the inside out.

Leadership

The people behind Intercept

Andrew Au Co-CEO and Co-Founder

Andrew co-founded Intercept in 2006 and serves as Co-CEO, where he leads the strategy team. Over more than 20 years in B2B tech marketing, he has become a recognized voice on digital transformation and culture change, and an active investor in early-stage technology startups. He was named to Forbes Canada’s 30 Under 30.

LinkedIn
David Toto Managing Director

David is Intercept’s Managing Director, leading operations and the management team. A marketer, client advisor, and operations leader, he has spent more than 25 years working across both client-side and agency-side roles. His experience spans the UK, France, and Canada.

LinkedIn
Francis Silva Chief Technology Officer

Francis is Intercept’s Chief Technology Officer, where he leads the design and build of InterceptOS, the agency’s AI-native operating system. With more than 20 years in customer analytics and enterprise technology, he has built and led teams of more than 250, and sits on the board of Queen’s University’s Master of AI.

LinkedIn
Shaheen Yazdani Co-CEO and Co-Founder

Shaheen Yazdani co-founded Intercept in 2006 and serves as Co-CEO, where she leads client services. A tech marketer for Fortune 100 brands, she champions the partnership between sales and marketing across every engagement. In 2022 she was named to WXN’s Canada’s Most Powerful Women: Top 100.

LinkedIn

Together they lead teams across strategy, content, creative, production, and an in-house technology practice.

By the numbers

20 years and counting

Since 2006, the record speaks for itself. Our average client relationship runs nine years. We have won more than 130 industry awards since 2019 alone. And 95% of our work runs internationally, across North America, Europe, and Asia, in more than 20 languages.

9

years, average client relationship

130+

industry awards since 2019

95%

of work runs internationally

20+

languages

Where we are

North American roots, global reach

Intercept is headquartered in Toronto, with clients around the world. We support US and international marketing teams across North America, Europe, and Asia.

What sets us apart

Time-tested expertise

The best B2B work does not come from data alone. It comes from practitioners who know which signals matter and which proof points shift perception. That kind of pattern recognition takes years of strategy, content, and campaign work to build. It is the part of expertise AI cannot replicate, and it is what has earned us more than 130 industry awards.

Proprietary B2B intelligence

We run a continuous audience-intelligence loop. It combines quantitative panels, campaign data, and direct buyer interviews, so we know what the market is really saying when you are not in the room.

Structured innovation

Innovation here has a path. We find the right AI use cases, build a proof of concept, and take what works into production in weeks rather than quarters.

Enterprise-grade execution

Innovation has to meet enterprise standards. Our clients get the most advanced AI models and capabilities. We handle the data, legal, and privacy reviews, and build the QA layers that keep quality consistent across every market and language.

Common questions

FAQs

What is Intercept?

Intercept is an award-winning B2B marketing agency built for the global technology sector. Established in 2006, we help the world’s largest tech brands turn ambitious briefs into proven outcomes. The majority of our work supports US and international marketing teams across North America, Europe, and Asia. We run an AI-native delivery model that makes the keep-the-lights-on work more efficient, freeing room for the frontier work that redefines the buyer experience.

What is InterceptOS?

InterceptOS is our AI-native operating system for B2B marketing. It standardizes how campaigns are strategized, produced, activated, and measured across teams and partners, built on Intercept’s award-winning frameworks and run as a managed service that de-risks adoption.

What is Intercept Labs?

Intercept Labs is our co-investment model for first-of-its-kind work. When a brief has no precedent, we co-fund up to 50% of the cost and share the risk to prove it, then fold the breakthrough back into the operating system. Recent Labs work includes an AI avatar video pilot with SAP.

What makes Intercept different?

We’ve spent more than 20 years inside global tech, so we speak your buyers’ language with no learning curve. That depth has earned more than 130 awards since 2019. We pair it with proprietary buyer intelligence that tracks what the market is really saying when you’re not in the room, and an in-house technology practice that builds our own AI rather than waiting on outside vendors. And because we work with the world’s largest enterprises, privacy, legal, and procurement review is built into how we operate, so innovation never slows the work.

What kinds of challenges do you help solve?

Most agencies don’t really understand the subject matter, so we bring deep expertise in B2B global tech and speak the language of product, channel, and engineering teams. They also miss how the value chain fits together, from ISVs to OEMs to distributors to channel partners, where we know the role each one plays. And right now, many clients are being told to sprint toward AI agents without a clear sense of what that even means. We give them a path through InterceptOS and our innovation sprints, where we identify the right AI use cases, build a proof of concept, and take what works to production.

How do you handle security, privacy, and compliance?

We work with the world’s largest enterprises, so enterprise rigor is built into how we operate. Privacy, legal, and procurement reviews happen from day one, and we sit in those reviews with you. Because we run our AI as a managed service, you don’t have to stand up a new approval workflow every time the technology evolves. We protect the security and compliance posture and carry the model risk, so the innovation work stays above board.

Who are your clients?

We work with global technology brands including Microsoft, SAP, HP, Lenovo, Cisco, AMD, Qualcomm, Logitech, BMC, Nokia, and TELUS.

What industries do you work in?

We support the entire end-to-end technology value chain, from silicon and ISVs to OEMs, hyperscalers, networking infrastructure, distributors, and the channel and partner programs that bring it all to market.

How do I get started?

Book a call to talk through your brief or your challenge, and we’ll figure out the path forward together.

Can you work alongside our other agencies?

Yes. We work with the largest enterprises in the world, where collaboration is the norm, so we partner easily with other agencies and specialists. We believe more good heads on a problem make the work better.

How do you measure success?

We sit down with you at the start to define the KPIs and metrics that matter, then measure against them throughout. That runs from pre-launch testing of how the work will land to in-market tracking of campaign performance, brand health, and the lift the work drives over time.

Let’s talk

Bring us your hardest problem

Tell us where you are and what you are trying to do, and we will figure out the path forward together.