Q1 2025 Trends Brief: AI in B2B Marketing

Built on insights from nearly 2 million B2B marketers, our Q1 2025 Trends Brief maps the early signals in AI adoption. Intercept’s proprietary AI research platform, Watchtower, gathered the data to document where AI is making the biggest impact—and where friction is slowing teams down.

Read the report to:

• Identify top AI use cases driving measurable results
• Uncover integration challenges to monitor
• See how AI agents are redefining workflows

Complete the form below to access the Q1 2025 Trends Brief.