Twenty years inside global tech
We are an award-winning B2B marketing agency built for the technology sector, and we have been at it since 2006.
What changed, and why we did
The traditional agency was a body-shop business. Stack more people, bill more hours, and let the size of the firm set its capacity. That stopped working in the AI era.
So we rebuilt how the work gets done. AI handles the keep-the-lights-on work, which frees our people for the work that has no precedent. Both run as managed services, so clients are not procuring another vendor every time the technology moves.
How we are different
Time-tested industry expertise
The best B2B work comes from practitioners who know which audience signals matter and which proof points shift perception. We built that pattern recognition across silicon, hyperscalers, OEMs, ISVs, and networking infrastructure.
Proprietary buyer intelligence
No single data asset tells the whole story, so we built our own layer. Watchtower tracks what B2B buyers say when you are not in the room, alongside direct decision-maker interviews and partner data.
A full technology practice
We build agentic solutions in-house instead of waiting on an external technology partner, which moves work from concept to production faster and keeps the thinking with the people doing it.
Enterprise-grade execution
We work with the world’s largest enterprises, so privacy, legal, and compliance review are built into the operating model from day one instead of slowing the work down later.
Recognition
Agency of the YearChief Marketer, 2025 and 2026
Great Place to WorkCertified seven years running
B CorpCertifiedThe Drum HonorsRecommended agencies, 2026Leadership
Andrew AuCo-CEOLeads strategy and AI integration for clients including Microsoft, SAP, Intel, and HP. One of the youngest members inducted into the Entrepreneurs' Organization, named to Forbes 30 Under 30, and a regular keynote speaker on AI in B2B.
Shaheen YazdaniCo-CEOLeads client services and operations, and co-founded the agency in 2006. More than 20 years marketing for Fortune 100 brands, now steering Intercept’s move to an AI-native operating model. Named to WXN’s Canada’s Most Powerful Women, Top 100, and a juror for the ANA B2, Echo, and CMA awards.
Francis SilvaChief Technology OfficerDesigns the AI platforms and go-to-market systems behind the work. Previously EVP of Digital and AI at a North American loyalty technology company, leading teams of 250. Teaches analytics and AI marketing at Queen’s Smith School of Business.
Laura WhiteChief Financial OfficerOversees the finance function, modernizing reporting and the systems that support it. More than 25 years of finance and operational leadership across advertising, media, and consumer businesses. Previously Senior Executive Finance Director at TBWA\Chiat\Day in New York and Group CFO of TBWA\Group Canada.
David TotoManaging DirectorRuns agency operations, with more than 25 years building integrated teams. Previously President of Juniper Park\TBWA, where the agency doubled in size and won Effie Canada’s Agency of the Year and multiple Cannes Lions. Holds a Master’s in Management from HEC Paris.
Jeff LewisHead of Client AdvisoryAdvises enterprise clients on aligning marketing strategy with business goals and adopting AI-native ways of working. Nearly two decades in digital marketing, including more than ten years leading client services inside agencies. Works across enterprise technology and B2B SaaS, with brands including Zscaler, Cisco, and Xactly.
A team built to find the best people, anywhere
We work remotely across North America, from San Francisco and San Diego to Toronto, Calgary, and Vancouver, with a growing team of specialists across Asia Pacific.
