Inspiration starts with a good conversation
We sit down with marketers, product and sales leaders to hear how they are piloting and scaling AI across global organizations.
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The Anatomy of AI-Powered ABM
Hans Bunes, independent consultant, previously HP.
ABM has promised precision at scale for decades, and AI was supposed to change that. The reality is uneven. Most programs are stalled on ICP modeling and sales-and-marketing alignment, while the harder questions remain unresolved: where AI is useful, whether that’s classical or generative, and how to prove attributable revenue. Hans Bunes has spent almost 30 years in technology go-to-market, and for the past six years been consulting independently on ABM projects and sales enablement.
30 Jun 2026What it takes to be creative in the AI era at HP
Liz Merrilees Emlay, Head of Global Creative Services and Product Marketing, HP.
2 Jun 2026Building the Backend for AI Agents
Patrick Vuong, first Director of Product Management, Moderne.
All episodes
The Anatomy of AI-Powered ABM
Hans Bunes, independent consultant, previously HP.
What it takes to be creative in the AI era at HP
Liz Merrilees Emlay, Head of Global Creative Services and Product Marketing, HP.
Building the Backend for AI Agents
Patrick Vuong, first Director of Product Management, Moderne.
The Rise of the Senior IC in the AI Era
Jaynie Miller, Worldwide Product Marketing Lead, HP.
Optimizing AI Search: Lessons from Sophos
Megan Cabrera, former VP of Marketing Operations, Sophos.
The AI-Ready Marketer: New Rules for Content and Culture
Tammy Tufty, Content Strategist, BMC Software.
When AI Meets ABM: Rethinking Content and Buyers
Murali Kandasamy, VP of Growth and Strategy, PathFactory.
What AI PCs Really Change for Marketers
Jeanette Kennedy, Marketing Lead, Microsoft.
How AI Is Rewriting the Rules of Knowledge Work
Mahadev Sastri, Marketing Lead for Strategic Alliances, CGI.
AI Adoption Inside Lenovo: Pilots, Procurement, and Progress
Shoeb Shaikh, Senior Manager for Global Campaigns, Lenovo.
How TELUS is Applying AI in Vertical GTM
Tristan Retelsdorf, VP of Marketing and RevOps, TELUS Agriculture and Consumer Goods.
“Sprint to Agents”: What Agentic Marketing Actually Means
Francis Silva, Chief Technology Officer, Intercept.
Redefining Creative Work for the AI Era
Catherine Richards, creative and content strategy leader, previously Dell, Adobe, and VMware.
The Playbook for Practical AI: Inside Procom’s AI Journey
Dylan Fedy, Procom.
Re-wiring the Marketing Org
Audrey Davidson, integrated marketing lead for the Americas, Microsoft.
Future-Proof Your Marketing Career in the Age of AI
Josh Chiavaroli, Intel.
The AI Opportunity for Channel Partner Marketing
Jonna Bell, Global Director of Commercial Channel Marketing, Qualcomm.
Rethinking Sales Enablement in the AI Era
Mike Thibodeau, sales leader at Google, previously Microsoft.
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