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Microsoft — AI in Practice
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AI in Practice

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HP — HP launches subscription management to a list of 1,000 customers Strategy

HP launches subscription management to a list of 1,000 customers

CMA · Bronze Intel — Intel makes complex cloud migration simple with everyday metaphors Strategy

Intel makes complex cloud migration simple with everyday metaphors

CMA · Silver Microsoft — Microsoft brings the managed account experience to small businesses at scale Strategy

Microsoft brings the managed account experience to small businesses at scale

CMA · Gold BMC — BMC wrote the evaluation criteria buyers were missing Content

BMC wrote the evaluation criteria buyers were missing

 Microsoft — Microsoft answers the Copilot questions users were already asking Content

Microsoft answers the Copilot questions users were already asking

ANA B2 · Bronze Microsoft — Microsoft connects free learning pathways to ten in-demand jobs Content

Microsoft connects free learning pathways to ten in-demand jobs

CMA · Silver Microsoft — Microsoft turns AI curiosity into confidence to act Content

Microsoft turns AI curiosity into confidence to act

Cannes B2B · Shortlisted Microsoft — Microsoft turns more than 25 developer programs into one connected journey Content

Microsoft turns more than 25 developer programs into one connected journey

CMA · Bronze Microsoft — Security training IT teams could host on their own schedule Content

Security training IT teams could host on their own schedule

 Microsoft — A video game that put security teams inside a cyberattack Creative

A video game that put security teams inside a cyberattack

CMA · Gold HP — HP turns a video into a conversation that recommends devices Creative

HP turns a video into a conversation that recommends devices

CMA · Gold Microsoft — Microsoft trains Teams users with the most dysfunctional office ever Creative

Microsoft trains Teams users with the most dysfunctional office ever

CMA · Silver Microsoft — Microsoft turns software developers into superheroes with their own comics Creative

Microsoft turns software developers into superheroes with their own comics

CMA · Silver SAP — SAP replaces traditional video production with photorealistic AI avatars Creative

SAP replaces traditional video production with photorealistic AI avatars

Hermes Creative · Gold Microsoft — An executive breakfast built entirely around how CFOs think Digital Media

An executive breakfast built entirely around how CFOs think

 HP — HP built a personalized Micro App for 50 enterprise accounts Digital Media

HP built a personalized Micro App for 50 enterprise accounts

CMA · Bronze Intuit — Intuit wins educators to get QuickBooks into the classroom Digital Media

Intuit wins educators to get QuickBooks into the classroom

CMA · Bronze Microsoft — Microsoft brings Build highlights to developers on the big screen Digital Media

Microsoft brings Build highlights to developers on the big screen

CMA · Gold Microsoft — Microsoft hosts an AI event that is powered by AI Digital Media

Microsoft hosts an AI event that is powered by AI

CMA · Silver TELUS — TELUS Business took AI-powered dash cams to fleet-heavy industries Digital Media

TELUS Business took AI-powered dash cams to fleet-heavy industries

CMA · Bronze Microsoft — A pitch challenge that refined how partner sales reps sell Surface Sales Enablement

A pitch challenge that refined how partner sales reps sell Surface

CMA · Bronze HP — HP put AI on the account research, people on the relationship Sales Enablement

HP put AI on the account research, people on the relationship

 HP — HP ran a controlled experiment to measure what marketing added Sales Enablement

HP ran a controlled experiment to measure what marketing added

CMA · Gold Microsoft — Microsoft gives resellers a showcase kit for the full Surface line-up Sales Enablement

Microsoft gives resellers a showcase kit for the full Surface line-up

CMA · Silver Microsoft — Microsoft puts the Surface touch factor into customers’ hands Sales Enablement

Microsoft puts the Surface touch factor into customers’ hands

CMA · Silver HP — An AI voice agent that qualified leads for HP’s channel partners Channel

An AI voice agent that qualified leads for HP’s channel partners

CMA · Bronze HP — Earning reseller sales reps’ attention for the lightest business laptop Channel

Earning reseller sales reps’ attention for the lightest business laptop

ANA Reggie · Bronze HP — HP built Taylor, an AI content strategist for its channel partners Channel

HP built Taylor, an AI content strategist for its channel partners

 Microsoft — Microsoft hosts its first metaverse event on a private island Channel

Microsoft hosts its first metaverse event on a private island

CMA · Gold TD SYNNEX — TD SYNNEX gave MSPs three paths to the cloud Channel

TD SYNNEX gave MSPs three paths to the cloud

MarCom · Platinum TD SYNNEX — TD SYNNEX moves managed service providers from servers to cloud Channel

TD SYNNEX moves managed service providers from servers to cloud

CMA · Bronze
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