A New Dimension For Enterprise Printers

HP Inventors was one of the most significant global launches for HP Print in recent years.

Designed to support hybrid-first work environments, the Inventors series introduced a new generation of A4 printers that were highly modular, compact, and configurable. This wasn’t just a product update. It was a rethink of how printing technology should flex for the modern workforce.

Most SKUs weren’t yet physically available at launch, and access to demo units would be limited. HP needed a high-impact way to introduce the new portfolio. One that could generate excitement, signal innovation, and make the product feel real, even without physical products in hand.

To meet the moment, we created a 3D sizzle video that brought the new portfolio to life.

We started with CAD files and rendered every key feature in high fidelity, from rotating hardware builds to UI-style overlays showcasing key functions.

The animation gave viewers a sense of the portfolio’s compact design, configurability, and enterprise-grade features without needing physical access to the devices.

Visually, we leaned into the Inventor’s brand identity, with sleek transitions, elegant lighting, and smooth dynamic movement to signal performance and polish.

We designed the animation to speak to multiple audiences. A single hero video was versioned to include a contractual SKU variant, with animated overlays that brought managed services features like SDS, Cartridge Access Control, and speed licensing to life.

The 3D hero video and its derivatives became the cornerstone of HP’s global launch toolkit, featured in sales presentations, partner portals, customer communications, and virtual events across regions.

We intentionally designed the experience for scale. No actors, no voiceover, and no regional dependencies. Just high-impact 3D animation and text, built for seamless localization and deployment. The result was a universally adaptable asset that tied together product, message, and brand, and set a new standard for video content used to support device launches.