Intuit Education

Intuit provides students and educators across the U.S. with free access to their financial software, including QuickBooks, TurboTax, and Mint. They needed to raise awareness amongst college and high school educators and decision-makers to grow the number of classrooms using Intuit software.

We developed a highly targeted strategy to reach and engage our niche education audience.

Our first step was building a creative playbook that established hero campaign messaging and visuals that unified all marketing assets. We designed a punchy narrative that centered on skilling and workforce readiness.

We then executed a series of digital demand-gen activities that included organic and paid social, education partner media, webinars, email nurture journeys, interactive quizzes, and educator case-study videos.

The campaign achieved 129% of the educator registration target. Based on performance, the campaign evolved to an always-on educator engagement strategy led by Intercept.