Signals worth acting on

Through Watchtower, our AI-powered research engine, we constantly scan a live window of 10 million+ active users globally, surfacing emerging trends and real-time audience insights.

Every quarter, we publish our Trends Brief, a research report tracking how B2B marketers are using AI—where they’re succeeding, struggling, and focused next.

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Blog Post

Signals from the Edge: Inside the Acceleration of Enterprise AI Marketing

Enterprise tech marketers are moving faster than many expected. Rather than waiting for packaged playbooks, global technology brands are co-creating, […]
Blog Post

The hidden neuroscience behind high-performing ads

We often think of human responses to creativity as inherently mysterious, subjective and unique to each individual. But what if […]
Blog Post

Signals from the Edge

How AI is reshaping B2B tech marketing Enterprise tech marketers are in the midst of evolution. Generative AI has moved […]
Blog Post

The Next Era of AI-powered Research

Time’s up for traditional research Why AI-powered insight is the next competitive advantage for B2B marketers In a world where […]
Blog Post

How to Turn a Hero Asset into a High-Performance Campaign in 9 Clicks

Every B2B marketing team knows what it takes to create “hero assets.” After pouring weeks into perfecting a white paper, […]
Blog Post

Boost Your B2B Content Engine with AI: How Jasper Can Help

B2B marketing teams that are doubling down on generative AI are seeing big results. According to McKinsey, AI high performers […]
Blog Post

Jasper Names Intercept a World-Class AI Marketing Agency Partner

“Now is not the time to wait and see. ‘Marketing’ has been given a new superpower. The question is, what […]

Signals worth acting on

Latest Insights

Signals from the Edge: Inside the Acceleration of Enterprise AI Marketing

The hidden neuroscience behind high-performing ads

Signals from the Edge

The Next Era of AI-powered Research

How to Turn a Hero Asset into a High-Performance Campaign in 9 Clicks

Boost Your B2B Content Engine with AI: How Jasper Can Help

Jasper Names Intercept a World-Class AI Marketing Agency Partner