Case Studies Category: Creative & Visual Communication

This Time It’s Personal

Where vision meets execution

Challenge

B2B marketing is a different game. Unlike B2C, where you’re often selling to a single decision-maker, B2B involves navigating a buying committee with varied roles, priorities, and politics. And the stakes are high: buying decisions often involve major investments, with reputational risk for those at the table.

Today’s buying committees are growing in size and shifting in demographic. On average, 25 people are involved in a tech purchasing decision, and 71% of them are under the age of 45. This younger generation brings new expectations for digital-first, personalized experiences.

HP recognized the shift. They launched a pilot program designed to engage a priority group of enterprise customers in a new way that delivered tailored content, built buyer confidence, and empowered sellers to follow up with precision.

Approach

We started with the buyer. Research told us that 81% of B2B buyers prefer digital interactions over in-person meetings, and 63% dismiss content that isn’t tailored to their industry, role, or needs.

Our solution was a Micro App: a personalized, interactive content hub designed for each target account. It opened with a personalized greeting and delivered content tailored to each customer’s business scenario, allowing users to choose their own path based on priorities like security, manageability, or productivity.

Instead of leading with HP solutions, the Micro App offered a conversation framework to help customers explore their hybrid work needs. Intent data on topics like Windows 10 end-of-support and Mac-switching intent was fed directly to the sales team, helping them prioritize outreach based on real-time buying signals.

HP sellers were equipped with ready-to-send Micro Apps, pre-written email outreach, and follow-up templates. A shared analytics dashboard provided insight into which accounts were most engaged and which topics were landing, giving sellers unprecedented visibility into how their customers were engaging.

Outcome

The Micro App campaign achieved full engagement across the priority account group, giving HP and its sales team deep insight into buyer priorities.

While most digital touchpoints hold attention for under a minute, the average time spent in the Micro App was over three minutes, with some users spending up to 17 minutes. This exceeded even the top end of industry benchmarks.

For the first time, HP sales could see exactly what content customers were engaging with. They used this data to tailor follow-ups around hot-button issues, improving relevance and deal velocity.

The success of the campaign proved what’s possible when marketing and sales operate in sync, and when personalization is built into every stage of the customer experience.

Countdown to success

Ready to get started?

Get in Touch

Surface Show & Go

Where vision meets execution

Challenge

In the commercial tech space, Microsoft Surface devices have always been positioned as premium. But with a higher price point comes the need for hands-on experience – something that was increasingly hard to deliver as hybrid work took hold.

Surface devices are sold through reseller partners, so empowering partners to effectively showcase the full device lineup became critical. With over 10 models in market and limited in-person access, Microsoft needed a new way for partners to deliver impactful demos.

Approach

We designed a partner-first campaign anchored in ease and executional excellence.

We started with the physical experience. The centerpiece was the Hybrid Device Showcase Kit – a sleek, durable traveling case that could hold up to six Surface devices and key accessories. It gave reseller partners the power to demo Surface on the go, wherever work happened. The premium look and tactile experience sold itself.

We doubled down on design, investing the majority of the budget into developing and producing a kit that reflected Surface’s premium positioning. The design balanced rugged utility with refined aesthetics, reinforcing Surface’s blend of performance and polish.

To extend the reach beyond in-person demos, we created a digital version of the kit for virtual follow-ups and self-guided exploration. This online experience featured high-quality renders, animations, and built-in calculators to demonstrate business value through total cost of ownership (TCO) and emissions savings.

Together, the physical and digital elements delivered a seamless, hybrid-first demo experience that empowered partners to showcase Surface in whatever way worked best for their customers.

Outcome

The response blew expectations out of the water. Over 100 partners signed on to purchase the kit, which was five times the initial goal.

The impact extended beyond commercial. Due to demand, a second kit was developed specifically for education customers.

The campaign not only drove partner engagement and Surface sales, but also set a new standard for how Microsoft showcases hardware in a hybrid-first world.

Countdown to success

Ready to get started?

Get in Touch

Pitch Perfect

Where vision meets execution

Challenge

Microsoft Surface has built a reputation for device innovation—from flexible 2-in-1s to high-performance laptops and desktops. With over 10 device types in market, the portfolio was powerful, but navigating it effectively required a more focused pitch approach.

With the fiscal year-end approaching, Microsoft set its sights on deepening partner sales enablement. The goal was clear: drive 5% quarter-over-quarter growth through key channel partners. A small number on paper, but a meaningful lift given the scale of Surface sales.

To meet that target, Microsoft looked to empower their channel sales teams with sharper messaging and pitch confidence.

Approach

We built a program to strengthen the single most important tool in a sales rep’s arsenal: the pitch.

Surface Pitch Perfect was a first-of-its-kind challenge for partner sellers. Participants were invited to pitch Surface devices to a panel of Microsoft judges for cash prizes and bragging rights.

Sales reps received a fictitious customer brief, pre-read materials, and pitch guidance. They had three weeks to prepare a three-minute pitch that would demonstrate how Surface could meet diverse customer needs.

The incentive: a cash prize for the top performers and a spotlight on best-in-class sales strategy.

To drive awareness and participation, we made engagement easy. A streamlined registration page. Partner-ready email templates. Clear, clean creative. We also activated Microsoft’s Channel Ambassadors, who were rewarded for securing high participation from their internal teams.

By focusing on sales reps’ competitive instincts, we earned attention quickly. This wasn’t another resource drop. It was a shot to stand out.

Outcome

Pitch Perfect worked. Sales reps got sharper. Their confidence grew. And most importantly, Surface sales surged.

The program tripled its revenue growth target, achieving a 15% quarter-over-quarter lift through key partners. Feedback from participants was equally strong: they felt better equipped to pitch Surface devices and energized by the format.

One seller called it “the best pitch contest I’ve ever participated in.”

Another said, “It improved my confidence in speaking about Surface as a whole.”

A smart idea, well executed. And a perfect pitch to close the fiscal year.

Countdown to success

Ready to get started?

Get in Touch

Into the Breach

Where vision meets execution

Challenge

The shift to remote work brought flexibility for most employees. But for IT and InfoSec teams, it was a cybersecurity crisis in the making. With threats on the rise, Gartner predicted nearly half of global companies would face a cyberattack by 2025.

While Microsoft offers some of the most advanced cybersecurity solutions in the market, they needed to break through entrenched perceptions. In cybersecurity, Microsoft can still be seen as a newcomer to some organizations.

Rather than go broad, Microsoft decided to run a focused proof-of-concept campaign to engage a strategic set of enterprise accounts. The goals: engage five target accounts, drive a 25% lift in security license purchases, and a 50% lift in active license usage.

And one qualitative ask: “Show up differently.”

Approach

We zeroed in on a very specific audience: Information Security (InfoSec) teams inside enterprise organizations. These professionals were overworked, often logging 12-hour days, and decompressing by playing video games.

That insight inspired the breakthrough concept: Into the Breach—a gamified learning experience that put InfoSec teams in the role of a Cyber Defense Analyst during a live cyberattack. Their mission? Discover the breach, identify the threat, and contain it using Microsoft’s security tools.

The experience was tightly orchestrated:

  • Field sellers invited security teams to host private, virtual game sessions.
  • Participants registered through a landing page and received an orientation kit with platform access.
  • Microsoft technical specialists were on standby to assist in real time.
  • After the game, team leads received a tailored proposal to implement Microsoft’s security solutions.

The look and feel mirrored a Call of Duty-style interface, complete with mission briefings, battle rooms, and gamer profiles. We brought the same rigor to demand generation, activating the program via a combined field and LinkedIn strategy to engage only top-priority accounts.

Outcome

The pilot surpassed every metric. Participation exceeded expectations, with strong uptake across strategic enterprise accounts and widespread engagement from InfoSec teams.

License purchase growth hit 122%, nearly five times the initial target. Active usage jumped more than 200%, quadrupling expectations.

The program was declared a new best practice and is now scaling across industries and geographies. What began as a pilot is now scaling globally, setting a new bar for how Microsoft brings cybersecurity solutions to market.

Countdown to success

Ready to get started?

Get in Touch

A New Dimension For Enterprise Printers

Where vision meets execution

Challenge

HP Inventors was one of the most significant global launches for HP Print in recent years.

Designed to support hybrid-first work environments, the Inventors series introduced a new generation of A4 printers that were highly modular, compact, and configurable. This wasn’t just a product update. It was a rethink of how printing technology should flex for the modern workforce.

Most SKUs weren’t yet physically available at launch, and access to demo units would be limited. HP needed a high-impact way to introduce the new portfolio. One that could generate excitement, signal innovation, and make the product feel real, even without physical products in hand.

Approach

To meet the moment, we created a 3D sizzle video that brought the new portfolio to life.

We started with CAD files and rendered every key feature in high fidelity, from rotating hardware builds to UI-style overlays showcasing key functions.

The animation gave viewers a sense of the portfolio’s compact design, configurability, and enterprise-grade features without needing physical access to the devices.

Visually, we leaned into the Inventor’s brand identity, with sleek transitions, elegant lighting, and smooth dynamic movement to signal performance and polish.

We designed the animation to speak to multiple audiences. A single hero video was versioned to include a contractual SKU variant, with animated overlays that brought managed services features like SDS, Cartridge Access Control, and speed licensing to life.

Outcome

The 3D hero video and its derivatives became the cornerstone of HP’s global launch toolkit, featured in sales presentations, partner portals, customer communications, and virtual events across regions.

We intentionally designed the experience for scale. No actors, no voiceover, and no regional dependencies. Just high-impact 3D animation and text, built for seamless localization and deployment. The result was a universally adaptable asset that tied together product, message, and brand, and set a new standard for video content used to support device launches.

Countdown to success

Ready to get started?

Get in Touch