Digital, Media & Experience Archives

AI Avatar Video Series

Where vision meets execution

Challenge

Every year, SAP produces hundreds of videos across regions and business units, each designed to serve different marketing and product goals. While the output was strong, Studio SAP was looking for a more efficient path to produce and manage these assets at scale.

They saw an opportunity to streamline production, increase consistency, and accelerate timelines by exploring new technologies. AI emerged as a promising accelerator. A way to modernize video production with greater speed, scalability, and cost-efficiency while maintaining SAP’s global brand standards.

Approach

Studio SAP partnered with Intercept Labs to explore the potential of AI-powered avatars to reinvent the video production process.

These studio-quality avatars are photorealistic, customizable, and capable of delivering scripted content in over 140 languages. More importantly, they eliminate the need for full production crews. No actors, sound engineers, lighting setups, and reshoots. If a line needs fixing, it’s just a quick edit.

For a global brand like SAP, that ability to scale personalized video content across markets in real time represented a massive advantage.

Once the pilot solution was in place, the next challenge was adoption. We worked with Studio SAP to develop a structured production framework that would make it easy for internal teams to engage in the pilot.

We co-developed a detailed playbook to explain the vision, workflow, and quality standards. To streamline participation, we introduced an input submission form so teams could easily outline their video needs. And to ensure transparency across a high-visibility pilot, we created a centralized status tracker that kept all stakeholders informed and aligned.

Outcome

This co-invested pilot marked an early-stage exploration into AI-powered content formats. SAP and Intercept partnered through Intercept Labs to test how AI avatars could improve speed, consistency, and scalability in video production.

Compared to traditional production methods, the first batch of videos was completed 23% faster and at 55% lower cost. These early results validated the potential of AI in enterprise marketing workflows.

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The Magic of Metaphors

Where vision meets execution

Challenge

As businesses race to unlock the potential of AI, cloud migration has become the first critical step. But despite growing urgency, migrating workloads to the cloud remains a deeply complex task. For every workload moved, companies face thousands of configuration choices — often without the data to make them confidently.

To help enterprises make smarter, faster decisions, Intel launched the Intel Cloud Optimizer: an AI-powered software solution designed to simplify cloud migration and cost optimization. But the product’s complexity had made it tough to market.

Intel needed a new approach to generate demand for a complex, high-value solution. The goal: engage a curated list of enterprise accounts and drive meaningful engagement and qualified pipeline.

Approach

We knew we needed to simplify the message. No more specs. No more tech jargon. Just clarity.

To land the value proposition, we turned to metaphors. Our creative compared complex IT decisions to everyday mistakes — like eating soup with a fork or hammering a nail with a screwdriver. Simple metaphors made a technical concept instantly relatable.

We built tailored eGuides for two distinct audiences: DevOps (focused on performance) and FinOps (focused on cost control). These assets addressed their specific pain points and were promoted through LinkedIn, content syndication, and programmatic display to a precision-matched audience showing cloud migration intent.

Those who engaged were funneled into personalized nurture journeys with relevant content based on their role. Sales was looped in automatically via real-time alerts and custom email templates, making follow-up easy.

We introduced a 12-month risk-free trial, giving decision-makers a chance to experience the value of Intel Cloud Optimizer without upfront commitment.

Outcome

The campaign delivered results that were anything but metaphorical.

We exceeded all major campaign targets in the first quarter alone. We reached 96% of our targeted enterprise accounts, generated more than triple the expected volume of qualified leads, and created meaningful momentum across high-value sales opportunities.

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The Video That talks Back

Where vision meets execution

Challenge

Modern buyers expect a personalized experience. That expectation isn’t limited to their personal lives. It shows up in the workplace too. Business and IT decision-makers at small and mid-sized businesses want the B2B buying experience to be as intuitive and relevant as their B2C interactions.

This creates both opportunity and pressure for HP and their channel partners. HP relies on its partner ecosystem to sell commercial PCs, printers, and managed services. With over 90% of commercial revenue flowing through this network, partner marketing is essential. But traditional co-marketing efforts had grown repetitive. HP and its partners wanted a fresh approach.

HP set out to pilot a more personalized, interactive content format. The goal: help buyers make confident decisions and help partners convert website traffic into qualified leads.

Approach

We uncovered that indecision, not competition, was the biggest blocker to conversion. Research showed that up to 60% of qualified pipeline was being lost to decision paralysis. To combat this, we needed to simplify the buyer journey.

We created HP’s first interactive video experience. The video engaged viewers by name, asked them discovery-style questions, and delivered personalized product recommendations based on their inputs. This interaction helped reduce complexity and move buyers closer to confident decisions.

The experience was also personalized for partners. Each version featured co-branding with the partner’s logo and a recommendation engine tailored to their current inventory. Partners could deploy the video passively on their website or actively through paid media.

Outcome

The pilot campaign outperformed industry benchmarks for interactive video, achieving a 60% engagement rate compared to the standard 35%, and a 15% CTA conversion rate, three times the benchmark of 5%.

Based on its success, partners began investing their own media dollars to promote the experience. HP has since made the interactive video available to 1,000 top MSPs across North America, cementing this pilot as a launchpad for more scalable, personalized partner marketing.

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Dev Zone

Where vision meets execution

Challenge

Developers hold outsized influence in tech buying decisions. Microsoft understood that re-engaging this audience was essential to fueling cloud growth and innovation adoption.

Pre-pandemic, in-person events like meetups and hackathons helped Microsoft stay top of mind with developers. But those connections faded during COVID. The goal now: regain face time and build advocacy through memorable, high-impact experiences.

Microsoft set clear objectives for the campaign: re-engage the developer community through high-value in-person experiences and spark advocacy for Microsoft cloud solutions.

Approach

We saw an opportunity to meet developers on their terms: socially, informally, and in person. To do that, we turned Microsoft Build content into a cinematic experience.

We launched Dev Zone. A series of exclusive movie nights across the U.S. and Canada designed just for developers. It combined curated highlights from Microsoft Build with an early screening of Top Gun: Maverick.

The campaign was timed for maximum relevance, offering developers a way to stay informed and entertained in a single evening. With custom invites sent via LinkedIn and email, and novelty tickets handed out as collector items, the experience felt premium and personal.

Everything from creative to comms embraced a “flight deck” visual theme, leaning into Top Gun nostalgia. Aviators. Fighter jet formations. A confident, playful tone that respected our audience’s intelligence and time.

Outcome

The campaign soared past expectations, reaching 173% of the attendance target and drawing in developer audiences at scale.

Among Microsoft’s priority accounts, the attendance rate reached an incredible 96%, proving we engaged the right audience at the right time.

What started as a North American experiment became a global playbook. The pop-up premiere model was scaled to other marquee Microsoft events like Ignite, Inspire, and Envision, reinventing how conference content is delivered to hard-to-reach audiences in a hybrid world.

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To the Cloud

Where vision meets execution

Challenge

Managed Service Providers (MSPs) are at a crossroads.

Their clients are racing toward digital transformation, driven by the rise of hybrid work and accelerated by AI. But for many MSPs, the shift from physical infrastructure to cloud-first models hasn’t been easy.

Selling cloud is fundamentally different. It requires new skills, new messaging, and a new approach to building long-term value.

TD SYNNEX recognized this moment as both a challenge and an opportunity. As one of the world’s leading technology distributors, they launched a campaign to help MSPs modernize their go-to-market strategy, expand their cloud capabilities, and better support customers navigating what’s next.

Approach

We started by segmenting our audience into two groups: MSPs entering the cloud space for the first time, and experienced MSPs looking to scale.

New MSPs needed guidance. Many were unsure where to begin, overwhelmed by the complexity of cloud offerings. To meet them where they were, we created a 7-step guide to building a profitable cloud practice. This was a practical, plainspoken resource that laid out a clear modernization path.

Existing MSPs needed clarity and focus. While they had adopted cloud solutions, they often struggled to scale within a vast catalog of resources. To re-engage this group, we partnered with IDG to deliver an exclusive webinar featuring a Microsoft cloud expert. The session offered tangible strategies and trending insights to help partners take the next step.

Across both segments, our creative approach brought a modern, optimistic energy to the challenge of transformation. We delivered content through an intent-driven media mix across display, LinkedIn, and paid search, ensuring every asset reached the right audience at the right time.

Outcome

The campaign far exceeded expectations.

We surpassed our new partner acquisition target by 3x and reached 160% of our goal for existing partner engagement.

Because of its strong business impact, the campaign was extended beyond the original timeline to continue driving value.

The campaign delivered both immediate and lasting impact. On one hand, it injected a fresh pipeline of high-intent partners. On the other, it helped deepen relationships with influential MSPs actively reinventing their businesses for the cloud era.

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Subscription Overload

Where vision meets execution

Challenge

In the era of Everything-as-a-Service, businesses are inundated with cloud subscriptions. While these services drive innovation, they also introduce complexity, administrative sprawl, and rising costs.

HP recognized this as a moment to lead. They launched the HP Subscription Management Service – a new solution built to help companies streamline and optimize their cloud subscriptions across vendors.

The marketing goal was to launch this service with a high-performing demand generation program that could educate the market, drive qualified leads, and prove market fit fast.

Approach

We anchored our strategy in insight and precision. We analyzed software usage data from 8,000 HP customers, layered it with buying intent signals and third-party research from D&B, and built a priority list of 1,000 high-potential targets.

With the list locked, we activated a full-funnel campaign across search, YouTube, programmatic display, and content syndication. At the center was a gated whitepaper, built around licensed IDC insights, that framed subscription management as essential to hybrid work.

When prospects engaged, they were routed into a tailored nurture track with content mapped to their behaviors and interest level. Simultaneously, we equipped HP’s sales team with a guided call script to follow up on leads in real time, ensuring alignment from click to conversation.

Outcome

The campaign exceeded expectations across every metric.

We surpassed our lead generation goal by 179%, demonstrating strong market demand from high-value accounts. Our email open rate hit 32%, more than double the industry average. And the click-through rate reached 21%, seven times the norm.

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Private Island

Where vision meets execution

Challenge

Microsoft relies on its partner network for nearly 95% of its total revenue. Within that ecosystem, Channel Ambassadors play a vital role. These Microsoft-funded team members are embedded in partner organizations to coach sales teams, provide training, and accelerate co-selling opportunities.

To succeed, Channel Ambassadors need to stay up to speed on Microsoft’s ever-evolving product stack. That’s the purpose of Microsoft Align, an annual enablement event built just for them.

Like many organizations, Microsoft had shifted to a digital-first format in recent years. But with that shift came new challenges, particularly around keeping attendance strong and experiences memorable. This year’s goal: maintain the virtual format, but raise the bar on engagement.

Approach

Our target audience was clear: Channel Ambassadors across North America. Our challenge was to deliver an experience that felt unlike any webinar. Something immersive, energizing, and worthy of their time.

So, we built a private island in the metaverse.

The environment featured a modern glass-walled conference center, courtyards for casual networking, and private meeting rooms for side chats. Ambassadors could race speedboats, compete in scavenger hunts, and bond over light-hearted games like charades and Pictionary.

Attendees created avatars and received a full orientation package to help them join “the world.” Once inside, they navigated keynotes, breakout tracks, and surprise social moments that sparked real connection. Everything from invitations to gamification was designed with ease of access and simplicity in mind.

Outcome

We more than doubled the expected attendance rate, achieving 96% live participation from Channel Ambassadors, surpassing the stretch goal by 128%.

Feedback was overwhelming. One attendee called it “the best virtual experience I’ve ever seen.” Others stayed until the very end for a surprise celebration, complete with fireworks and a dance-off.

Engagement was through the roof. Questions poured in, best practices were openly shared, and the community felt more connected than ever.

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Intel vPro Explained

Where vision meets execution

Challenge

Intel had invested heavily in promoting the Intel vPro name, but many small business decision-makers still weren’t clear on what it did or why it mattered.

This knowledge gap became a barrier to adoption. Intel needed to reposition vPro in the minds of SMBs as an essential tool for managing hybrid work.

The marketing challenge was to simplify the message and make it resonate with a broader audience. Intel set two goals: reach small business decision-makers at scale, and drive high engagement through relatable, jargon-free content.

Approach

To bridge the gap between tech complexity and everyday business needs, we brought in Marc Saltzman—a tech journalist known for his ability to make technology simple.

We produced five 10-minute interviews where Marc asked the hard questions and translated complex answers into clear business value. The tone was conversational and practical, making it easier for SMBs to understand Intel vPro.

The interviews were designed to work across multiple touchpoints and were backed by a straightforward creative platform: Say it straight. Say it well.

We extended the “say it straight” approach into the creative execution. The visual direction leaned on bold typography, strong contrast, and a clean layout to deliver clarity at every turn. Headlines worked hard. Copy was direct. The tone felt like a trusted colleague breaking it down.

To drive reach, we distributed content across media platforms known to over-index with small business audiences—including LinkedIn, iHeartRadio, Bell Media, and Corus radio. Blog content and social amplification kept the momentum going.

The simplicity of the message became the differentiator. In a space often clouded by jargon, Intel showed up with clarity.

Outcome

The campaign outperformed across the board. Intel reached over 10 million small business decision-makers, exceeding its reach goal by 60%.

Even more telling: the content achieved an 88% engagement rate on LinkedIn—more than double our original target, and well beyond industry benchmarks.

The results reinforced a key lesson: when we speak simply and authentically, even the most complex technologies become easy to believe in.

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Migrate to Innovate

Where vision meets execution

Challenge

AI might be the future, but most companies aren’t ready for it.

TD SYNNEX data revealed that over half of businesses were still running on aging, on-premise infrastructure, specifically Windows Server and SQL Server 2012 or older. With these systems now past end-of-support, organizations face growing security risks and operational constraints.

This posed a unique opportunity: help businesses modernize their infrastructure so they could unlock AI and innovation in the future.

TD SYNNEX doesn’t sell directly to customers, but through Managed Service Providers (MSPs). So the real task was twofold: educate MSPs on the opportunity, then empower them with tools and content to guide their customers toward Microsoft Azure-powered solutions.

Approach

Our first move was to understand the MSP mindset. Using AI-powered content analysis, we discovered that MSPs favored clear, actionable formats like guides over dense whitepapers or eBooks.

So we built the campaign around a hero asset: a practical, insight-rich guide outlining the opportunity behind cloud migration and three strategic paths MSPs could lead their customers down.

To amplify the content, we partnered with IDG and activated a multi-channel media strategy across LinkedIn, paid search, and content syndication. Once MSPs engaged, they were funneled into a nurture journey that included targeted emails and coordinated sales call-downs to convert interest into action.

Creative led with a challenge: Lag or Leap? The message asked MSPs whether they would let customers fall behind on outdated infrastructure or help them leap ahead into the AI-ready future. The visual identity reinforced this forward momentum with motion-themed photography and dynamic layouts.

Outcome: Despite a modest media budget, the campaign delivered outsized results. We tripled our traffic target and generated 50% more qualified leads than projected.

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Eyes on the Road

Where vision meets execution

Challenge

A shift in government regulation around electronic logging devices (ELDs) created a moment of urgency for commercial fleet operators. TELUS Business recognized this as a strategic opportunity to reintroduce its fleet management solutions.

Building on that momentum, TELUS aimed to elevate demand for advanced telematics solutions, including AI-powered dash cameras and real-time video insights. The broader objective was to position TELUS Business as the top choice for organizations seeking to operate smarter, safer, and more sustainable fleets.

Approach

Our insights revealed a turning point: fleet managers had become more open to new technology post-ELD mandate. But moving beyond basic compliance required a compelling reason to invest.

We launched a content-led, multi-channel campaign focused on video telematics. The campaign centered around three core benefits: smarter operations, safer roads, and more sustainable fleet practices.

A suite of original videos demonstrated the real-world benefits of AI-powered fleet management, supported by an e-book that served as the campaign lead magnet. All demand gen tactics, from LinkedIn ads and programmatic display to content syndication, drove to a mobile-optimized landing page with easy access to the e-book.

We also employed a targeted ABM strategy, segmenting audiences by industry and company size. Through performance tracking and A/B testing, we refined messaging mid-campaign. Safety messaging resonated best with small and mid-sized companies, while sustainability gained traction among large enterprises focused on ESG commitments.

Outcome: The campaign exceeded expectations across all core KPIs. Video views outperformed the target by nearly seven times, signaling strong engagement and message relevance. Click-through rates were more than ten times above goal, demonstrating clear interest and effective calls to action. Lead generation also surpassed benchmarks, reaching 107% of the original goal.

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