Case Studies Category: Digital, Media & Experience

Leading in the Era of AI

Where vision meets execution

Challenge

AI has become one of the most urgent and exciting frontiers in business. As enterprise investments accelerate, every tech brand is fighting for a seat at the table. Microsoft needed to rise above the noise and assert a leadership position in the AI conversation.

In addition to its digital marketing efforts, Microsoft took a bold step forward with an exclusive, in-person executive event hosted at their flagship office. The goal was to bring AI to life through content, conversation, and real-world applications, targeting senior business leaders from high-priority accounts.

Approach

Our insights revealed a disconnect: while AI was high on the C-suite agenda, many leaders lacked the foundational literacy to act with confidence. Meanwhile, employees were already using AI at speed, creating compliance gaps and strategic misalignment. Microsoft saw an opportunity to bridge this divide by making AI both accessible and experiential.

The event kicked off with a keynote on responsible AI and economic growth, featuring a national government leader. This was followed by market insights from Accenture and a panel of CEOs sharing real-world AI transformation stories. Breakout workshops, hosted by partners like EY, PwC, BDO, and Accenture, provided tailored guidance based on industry and business maturity.

We wove AI into the experience itself. Guests were welcomed by a playlist of original, AI-composed music. At the golf swing simulator, AI-powered biomechanical analysis turned motion into actionable data. And attendees walked away with personalized swag: socks featuring their own portraits, style-transformed by an AI algorithm.

Visually, the space carried a unified theme. 3D-rendered cubes served as a metaphor for AI’s building blocks and were echoed throughout event signage, presentations, and giveaways.

To drive attendance, sales teams were equipped with call scripts, email templates, and LinkedIn messages tailored for time-starved senior executives. And to elevate thought leadership beyond the event, Microsoft’s PR agency secured earned media interviews to broaden the reach.

Outcome

The event significantly outperformed benchmarks for registration, attendance, and lead generation. Attendance far exceeded Microsoft norms, with strong in-person turnout from high-value accounts.

The event generated broad media coverage and high-quality leads, while also serving as a relationship accelerator with executives already considering AI strategies.

Countdown to success

Ready to get started?

Get in Touch

Winning Future SMB Owners

Where vision meets execution

Challenge

QuickBooks is one of the most widely used accounting platforms for small businesses around the world. But with new cloud-native competitors like Xero and FreshBooks gaining traction with startups and digital-first businesses, Intuit needed a long-term strategy to protect and grow its market share.

They saw a unique opportunity in higher education. If future business owners and accountants learn QuickBooks in school, they’ll be more likely to choose it later in their careers. The strategy was simple: make QuickBooks free for educators and easy to adopt in classrooms. To build on the foundation already in place, Intuit needed a fresh approach to reach new audiences and expand educator adoption.

Approach

Our strategy focused on a single point of entry: university and college educators.

These faculty members are the influencers. If we won them, they’d bring QuickBooks into their classroom, shaping student familiarity and preference long before a purchasing decision is ever made.

We crafted a precision-targeted digital campaign, with a particular emphasis on LinkedIn. We used custom audience lists and lookalikes to reach educators in accounting, finance, and business programs.

To reach our audience with both visibility and credibility, we combined sponsored content (images and videos) to build awareness with direct message ads sent from the Intuit Job Readiness Team. This two-pronged approach helped establish trust and drive conversions.

Outcome

The campaign dramatically outperformed expectations, delivering a 21% growth in educator registrations—more than four times the original growth target.

LinkedIn emerged as the top-performing platform, driving significantly higher conversion rates—2 times more than X and 3 times more than Facebook. Its performance far exceeded other channels, proving to be both high-volume and high-intent.

Countdown to success

Ready to get started?

Get in Touch

This Time It’s Personal

Where vision meets execution

Challenge

B2B marketing is a different game. Unlike B2C, where you’re often selling to a single decision-maker, B2B involves navigating a buying committee with varied roles, priorities, and politics. And the stakes are high: buying decisions often involve major investments, with reputational risk for those at the table.

Today’s buying committees are growing in size and shifting in demographic. On average, 25 people are involved in a tech purchasing decision, and 71% of them are under the age of 45. This younger generation brings new expectations for digital-first, personalized experiences.

HP recognized the shift. They launched a pilot program designed to engage a priority group of enterprise customers in a new way that delivered tailored content, built buyer confidence, and empowered sellers to follow up with precision.

Approach

We started with the buyer. Research told us that 81% of B2B buyers prefer digital interactions over in-person meetings, and 63% dismiss content that isn’t tailored to their industry, role, or needs.

Our solution was a Micro App: a personalized, interactive content hub designed for each target account. It opened with a personalized greeting and delivered content tailored to each customer’s business scenario, allowing users to choose their own path based on priorities like security, manageability, or productivity.

Instead of leading with HP solutions, the Micro App offered a conversation framework to help customers explore their hybrid work needs. Intent data on topics like Windows 10 end-of-support and Mac-switching intent was fed directly to the sales team, helping them prioritize outreach based on real-time buying signals.

HP sellers were equipped with ready-to-send Micro Apps, pre-written email outreach, and follow-up templates. A shared analytics dashboard provided insight into which accounts were most engaged and which topics were landing, giving sellers unprecedented visibility into how their customers were engaging.

Outcome

The Micro App campaign achieved full engagement across the priority account group, giving HP and its sales team deep insight into buyer priorities.

While most digital touchpoints hold attention for under a minute, the average time spent in the Micro App was over three minutes, with some users spending up to 17 minutes. This exceeded even the top end of industry benchmarks.

For the first time, HP sales could see exactly what content customers were engaging with. They used this data to tailor follow-ups around hot-button issues, improving relevance and deal velocity.

The success of the campaign proved what’s possible when marketing and sales operate in sync, and when personalization is built into every stage of the customer experience.

Countdown to success

Ready to get started?

Get in Touch

Surface Show & Go

Where vision meets execution

Challenge

In the commercial tech space, Microsoft Surface devices have always been positioned as premium. But with a higher price point comes the need for hands-on experience – something that was increasingly hard to deliver as hybrid work took hold.

Surface devices are sold through reseller partners, so empowering partners to effectively showcase the full device lineup became critical. With over 10 models in market and limited in-person access, Microsoft needed a new way for partners to deliver impactful demos.

Approach

We designed a partner-first campaign anchored in ease and executional excellence.

We started with the physical experience. The centerpiece was the Hybrid Device Showcase Kit – a sleek, durable traveling case that could hold up to six Surface devices and key accessories. It gave reseller partners the power to demo Surface on the go, wherever work happened. The premium look and tactile experience sold itself.

We doubled down on design, investing the majority of the budget into developing and producing a kit that reflected Surface’s premium positioning. The design balanced rugged utility with refined aesthetics, reinforcing Surface’s blend of performance and polish.

To extend the reach beyond in-person demos, we created a digital version of the kit for virtual follow-ups and self-guided exploration. This online experience featured high-quality renders, animations, and built-in calculators to demonstrate business value through total cost of ownership (TCO) and emissions savings.

Together, the physical and digital elements delivered a seamless, hybrid-first demo experience that empowered partners to showcase Surface in whatever way worked best for their customers.

Outcome

The response blew expectations out of the water. Over 100 partners signed on to purchase the kit, which was five times the initial goal.

The impact extended beyond commercial. Due to demand, a second kit was developed specifically for education customers.

The campaign not only drove partner engagement and Surface sales, but also set a new standard for how Microsoft showcases hardware in a hybrid-first world.

Countdown to success

Ready to get started?

Get in Touch

Pitch Perfect

Where vision meets execution

Challenge

Microsoft Surface has built a reputation for device innovation—from flexible 2-in-1s to high-performance laptops and desktops. With over 10 device types in market, the portfolio was powerful, but navigating it effectively required a more focused pitch approach.

With the fiscal year-end approaching, Microsoft set its sights on deepening partner sales enablement. The goal was clear: drive 5% quarter-over-quarter growth through key channel partners. A small number on paper, but a meaningful lift given the scale of Surface sales.

To meet that target, Microsoft looked to empower their channel sales teams with sharper messaging and pitch confidence.

Approach

We built a program to strengthen the single most important tool in a sales rep’s arsenal: the pitch.

Surface Pitch Perfect was a first-of-its-kind challenge for partner sellers. Participants were invited to pitch Surface devices to a panel of Microsoft judges for cash prizes and bragging rights.

Sales reps received a fictitious customer brief, pre-read materials, and pitch guidance. They had three weeks to prepare a three-minute pitch that would demonstrate how Surface could meet diverse customer needs.

The incentive: a cash prize for the top performers and a spotlight on best-in-class sales strategy.

To drive awareness and participation, we made engagement easy. A streamlined registration page. Partner-ready email templates. Clear, clean creative. We also activated Microsoft’s Channel Ambassadors, who were rewarded for securing high participation from their internal teams.

By focusing on sales reps’ competitive instincts, we earned attention quickly. This wasn’t another resource drop. It was a shot to stand out.

Outcome

Pitch Perfect worked. Sales reps got sharper. Their confidence grew. And most importantly, Surface sales surged.

The program tripled its revenue growth target, achieving a 15% quarter-over-quarter lift through key partners. Feedback from participants was equally strong: they felt better equipped to pitch Surface devices and energized by the format.

One seller called it “the best pitch contest I’ve ever participated in.”

Another said, “It improved my confidence in speaking about Surface as a whole.”

A smart idea, well executed. And a perfect pitch to close the fiscal year.

Countdown to success

Ready to get started?

Get in Touch

Into the Breach

Where vision meets execution

Challenge

The shift to remote work brought flexibility for most employees. But for IT and InfoSec teams, it was a cybersecurity crisis in the making. With threats on the rise, Gartner predicted nearly half of global companies would face a cyberattack by 2025.

While Microsoft offers some of the most advanced cybersecurity solutions in the market, they needed to break through entrenched perceptions. In cybersecurity, Microsoft can still be seen as a newcomer to some organizations.

Rather than go broad, Microsoft decided to run a focused proof-of-concept campaign to engage a strategic set of enterprise accounts. The goals: engage five target accounts, drive a 25% lift in security license purchases, and a 50% lift in active license usage.

And one qualitative ask: “Show up differently.”

Approach

We zeroed in on a very specific audience: Information Security (InfoSec) teams inside enterprise organizations. These professionals were overworked, often logging 12-hour days, and decompressing by playing video games.

That insight inspired the breakthrough concept: Into the Breach—a gamified learning experience that put InfoSec teams in the role of a Cyber Defense Analyst during a live cyberattack. Their mission? Discover the breach, identify the threat, and contain it using Microsoft’s security tools.

The experience was tightly orchestrated:

  • Field sellers invited security teams to host private, virtual game sessions.
  • Participants registered through a landing page and received an orientation kit with platform access.
  • Microsoft technical specialists were on standby to assist in real time.
  • After the game, team leads received a tailored proposal to implement Microsoft’s security solutions.

The look and feel mirrored a Call of Duty-style interface, complete with mission briefings, battle rooms, and gamer profiles. We brought the same rigor to demand generation, activating the program via a combined field and LinkedIn strategy to engage only top-priority accounts.

Outcome

The pilot surpassed every metric. Participation exceeded expectations, with strong uptake across strategic enterprise accounts and widespread engagement from InfoSec teams.

License purchase growth hit 122%, nearly five times the initial target. Active usage jumped more than 200%, quadrupling expectations.

The program was declared a new best practice and is now scaling across industries and geographies. What began as a pilot is now scaling globally, setting a new bar for how Microsoft brings cybersecurity solutions to market.

Countdown to success

Ready to get started?

Get in Touch

A New Dimension For Enterprise Printers

Where vision meets execution

Challenge

HP Inventors was one of the most significant global launches for HP Print in recent years.

Designed to support hybrid-first work environments, the Inventors series introduced a new generation of A4 printers that were highly modular, compact, and configurable. This wasn’t just a product update. It was a rethink of how printing technology should flex for the modern workforce.

Most SKUs weren’t yet physically available at launch, and access to demo units would be limited. HP needed a high-impact way to introduce the new portfolio. One that could generate excitement, signal innovation, and make the product feel real, even without physical products in hand.

Approach

To meet the moment, we created a 3D sizzle video that brought the new portfolio to life.

We started with CAD files and rendered every key feature in high fidelity, from rotating hardware builds to UI-style overlays showcasing key functions.

The animation gave viewers a sense of the portfolio’s compact design, configurability, and enterprise-grade features without needing physical access to the devices.

Visually, we leaned into the Inventor’s brand identity, with sleek transitions, elegant lighting, and smooth dynamic movement to signal performance and polish.

We designed the animation to speak to multiple audiences. A single hero video was versioned to include a contractual SKU variant, with animated overlays that brought managed services features like SDS, Cartridge Access Control, and speed licensing to life.

Outcome

The 3D hero video and its derivatives became the cornerstone of HP’s global launch toolkit, featured in sales presentations, partner portals, customer communications, and virtual events across regions.

We intentionally designed the experience for scale. No actors, no voiceover, and no regional dependencies. Just high-impact 3D animation and text, built for seamless localization and deployment. The result was a universally adaptable asset that tied together product, message, and brand, and set a new standard for video content used to support device launches.

Countdown to success

Ready to get started?

Get in Touch

Innovation Mavericks

Where vision meets execution

Challenge

Microsoft has a strong reputation with enterprise customers, but smaller, high-growth companies often look elsewhere for cloud partners. To compete more effectively in this space, Microsoft needed to signal that it was equally committed to supporting innovation at every stage of business.

To seize this opportunity, Microsoft stood up a dedicated SMB sales team. Their target was bold: drive new Azure cloud adoption and deliver 30% year-over-year growth. But to reach fast-moving SMBs, the team needed more than a great pitch. They needed a marketing engine designed to engage this audience on their terms.

Approach

We knew one thing from the start: SMBs don’t want the “small business” treatment. They want tailored communication, meaningful offers, and high-touch experiences, just like enterprise accounts. Our challenge was to deliver that level of experience at scale.

Enter Innovation Mavericks. A bold new growth program that invited high-potential SMBs to think big and scale fast with Microsoft’s help.

The experience started with a curated application process. Once accepted, SMBs completed an innovation assessment to spotlight blockers and opportunities. From there, they were matched with Microsoft engineers, product specialists, and technology consultants to co-create their next breakthrough.

Mavericks also got access to cloud credits, accelerator offers, and industry events, along with thought leadership, training, and even peer connections for co-innovation. We didn’t create new offers from scratch.  We repackaged Microsoft’s most impactful programs into a seamless journey designed for SMB growth.

To drive reach, we activated a multi-channel strategy that met SMBs where they were. LinkedIn ads brought our message to high-growth digital natives. Healthcare partnerships opened doors to scale-ups in regulated industries. And sales enablement kits equipped Microsoft sellers to open real conversations with confidence.

The message was simple: Bring your boldest ideas. We’ll bring the tech, tools, and investment to make them real.

Outcome

Within the program’s first year, Innovation Mavericks helped nearly 100 SMBs clear innovation roadblocks, co-create new solutions, and scale with confidence.

The program dramatically outperformed expectations, achieving 280% of its original cloud revenue target and driving strong year-over-year growth. It showcased how thoughtful, scaled marketing could move the needle in a measurable way.

It was a proof point that strategic marketing can play a direct role in accelerating business momentum.

Countdown to success

Ready to get started?

Get in Touch