Intercept Labs

Exploring the frontier together

A co-investment model where we explore unproven agentic use cases and share the risk and the learnings

Our clients are under pressure to innovate faster and do more with less. Labs is how we make that possible, putting our own capital, time, and expertise alongside the client budget.

How it works

Step 1Find the use case

We look for the unproven approach worth testing, then scope it to run inside the data estate, privacy posture, and legal constraints the environment requires.

Step 2Split the cost

Intercept puts in capital, time, and expertise against the client budget, and funds up to half of delivery.

Step 3Measure what happens

We design the pilot, put it in front of a real audience, and read the result.

Step 4Optimize continuously

Learnings from the pilot directly inform recurring optimization loops.

Step 5Move it into production

What works goes into production faster than the conventional cycle allows, and runs as a managed service so the client carries no model risk.

“If you know in advance that it’s going to work, it’s not an experiment.”

Jeff Bezos’ letter to Amazon shareholders

What has come out of Labs

One-of-one content engine

Built for AMD, it tailors every asset to the individual downloading it and the organization they represent.

Case study in the works

AI avatar video series

An agentic workflow built for SAP that cut production costs by 55% and timelines by 23%.

Read the case study

Start the conversation

Have a wild idea? We’d love to hear it.

Talk to Intercept Labs