Insights on AI for B2B marketing

• Intelligent content Intelligent content for B2B technology marketing What intelligent content is, the five levels of content personalization, and how B2B technology teams get there without losing quality.
• Signals from the Edge Oct 2026 Why GEO scores aren’t reliable for B2B yet Companies spend an estimated $100 million a year on AI visibility tracking. New research shows the results are highly unreliable for decision-making.
• Signals from the Edge Jul 2026 Who owns your marketing alpha? Where durable advantage lives when every competitor rents the same frontier models.
• Signals from the Edge Why 2026 feels heavier, and what the data says The two-sided squeeze on B2B tech marketing, read against research from Promethean and WP Engine.
• Signals from the Edge SEO is not dead. It is becoming findability What changes when buyers stop searching and start asking.
• Signals from the Edge How AI is reshaping B2B tech marketing What we see across global product, field, and alliance marketing teams.
• H1 Trends Brief H1 2026 When AI becomes an operating model. The demand now is better, faster, and cheaper, no longer one at the expense of the others.
• ChatB2B 28 Jul 2026 The Anatomy of AI-Powered ABM Hans Bunes, independent consultant, previously HP.
• ChatB2B 30 Jun 2026 What it takes to be creative in the AI era at HP Liz Merrilees Emlay, Head of Global Creative Services and Product Marketing, HP.
• ChatB2B 2 Jun 2026 Building the Backend for AI Agents Patrick Vuong, first Director of Product Management, Moderne.
• ChatB2B 19 May 2026 The Rise of the Senior IC in the AI Era Jaynie Miller, Worldwide Product Marketing Lead, HP.
• ChatB2B 21 Apr 2026 Optimizing AI Search: Lessons from Sophos Megan Cabrera, former VP of Marketing Operations, Sophos.
• ChatB2B 14 Apr 2026 The AI-Ready Marketer: New Rules for Content and Culture Tammy Tufty, Content Strategist, BMC Software.
• ChatB2B 7 Apr 2026 When AI Meets ABM: Rethinking Content and Buyers Murali Kandasamy, VP of Growth and Strategy, PathFactory.
• ChatB2B 31 Mar 2026 What AI PCs Really Change for Marketers Jeanette Kennedy, Marketing Lead, Microsoft.
• ChatB2B 24 Mar 2026 How AI Is Rewriting the Rules of Knowledge Work Mahadev Sastri, Marketing Lead for Strategic Alliances, CGI.
• ChatB2B 10 Mar 2026 AI Adoption Inside Lenovo: Pilots, Procurement, and Progress Shoeb Shaikh, Senior Manager for Global Campaigns, Lenovo.
• ChatB2B 24 Feb 2026 How TELUS is Applying AI in Vertical GTM Tristan Retelsdorf, VP of Marketing and RevOps, TELUS Agriculture and Consumer Goods.
• ChatB2B 17 Feb 2026 “Sprint to Agents”: What Agentic Marketing Actually Means Francis Silva, Chief Technology Officer, Intercept.
• ChatB2B 10 Feb 2026 Redefining Creative Work for the AI Era Catherine Richards, creative and content strategy leader, previously Dell, Adobe, and VMware.
• ChatB2B 3 Feb 2026 Scaling Social Without Losing the Human Kelly Broili, SAP.
• ChatB2B 27 Jan 2026 The Playbook for Practical AI: Inside Procom’s AI Journey Dylan Fedy, Procom.
• ChatB2B 20 Jan 2026 Re-wiring the Marketing Org Audrey Davidson, integrated marketing lead for the Americas, Microsoft.
• ChatB2B 13 Jan 2026 What It Really Takes to Scale AI Pilots Jessica Hreha, Veeam.
• ChatB2B 16 Dec 2025 How AI Can Support Partner Growth Shelley Green, TD SYNNEX.
• ChatB2B 20 Nov 2025 Future-Proof Your Marketing Career in the Age of AI Josh Chiavaroli, Intel.
• ChatB2B 20 Nov 2025 The AI Opportunity for Channel Partner Marketing
• ChatB2B 20 Nov 2025 Rethinking Sales Enablement in the AI Era
• ChatB2B 13 Nov 2025 Introducing ChatB2B
• eBook Intercept Cortex report The Hidden Neuroscience Behind High-Performing Ads Neuroscience-based creative measurement, and what it predicts before a campaign runs.
• eBook Watchtower report The Next Era of AI-Powered Research How synthetic and live audience research work together.
• News Benzinga 9 Sep 2026 Why competing technology giants keep choosing the same marketing agency Co-CEO Andrew Au on the referral network, the Watchtower research platform, and Intercept Labs behind two decades of exclusive work inside global tech.

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