Bring your vision to life
Find out how a better process can help you get from idea to successful campaign in just a few steps.
Campaign playbooks
The road from idea to marketing greatness is full of potholes. We smooth the bumps with Discover™, our eight-step process that yields a campaign playbook to keep everyone on track. Our playbooks help agencies, internal departments, and even your sales team stay on point and on brand to execute high-performance campaigns.
Getting it done.
On time. On budget. On point.
A unified approach for a unified goal.
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Successful campaigns need more than a vision
Even the best campaign ideas can fall apart during execution. Splitting the work among multiple agencies, each adding its own spin, doesn’t help. The resulting assets don’t have a clear connection to the campaign narrative or to each other. They don’t look or feel the same. Worst of all, they lack the power to convert.
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Find your North Star
The right creative process can turn that vision into something compelling. You need a playbook: a single source of truth to guide everyone that touches your campaign. From the messaging to the tone and the visuals, playbooks bring consistency and structure to guide every internal department – we’re looking at you, Sales – or agency involved in the campaign.
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We’ve got the process down
Using our proprietary method, Discover™, we take you through eight steps, from initial learning through ideation, concept testing, and execution.
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We work the way you work
Our accelerated Discover™ process supports fast-moving teams and agile sprints.
A roadmap for successful campaigns
successful campaigns
Start with your vision and a handful of strategic considerations to serve as guardrails for ideation.
- Identify audience insights, including the hopes and fears that drive B2B purchases.
- Develop a clear narrative that tells your campaign story.
- Create a copy library to capture the campaign’s single-minded message, and articulate the value propositions.
- Give it a signature design treatment to visually connect every asset.
- Build out samples for various mediums to illustrate how it all comes together.
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Microsoft and Dell
To support the Azure Stack HCI launch, Microsoft and Dell wanted to build a ‘better together’ narrative ensuring their respective sales and marketing teams could go to market with a cohesive message. We solved that gap.
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