What we do · Channel
Marketing capacity for partners who have none
We build programs for the full spectrum of partner marketing maturity, with the revenue rigor the channel is held to
Partners carry a large share of enterprise tech revenue on a fraction of the marketing support. Marketing maturity across them varies enormously, and every one of them is measured on near-term revenue.
What we do
Partner marketing programs
We build for where the partner sits today, whether they have a marketing team or nobody at all.
Distributors, MSPs, SIs, and ISVs
We know the role each one plays in the value chain and tell the story to them differently.
Bill of materials activation
We take the approved bill of materials from the vendor, customize it so it looks and sounds like the partner, and take it to market.
Partner marketing support desk
We run a desk on behalf of vendors like HP and Microsoft, where their commercial partners come for white-glove customization.
AI innovations
AI changes what a partner with no marketing team can put in market. Approved content gets customized per partner without a fresh approval cycle each time, campaign assets get assembled from a governed library, and outbound call-downs run on the partner’s behalf. The work stays human-led and AI-enabled.
TaylorIntelligent campaign assistant and copywriter for channel partners
TellyAI-powered outbound call-down agent
AtomContent atomization and upcycling engine for partner-ready formatsRadarAccount intelligence for partner and co-sell programsChannel in the work
Agents of change
An AI voice agent that made 1,600 calls for HP’s commercial channel partners.
Confidence in every word
An AI content strategist grounded in approved HP, Intel, and Microsoft content.
The video that talks back
Interactive video HP made available to 1,000 of its top managed service providers.