What We Do Strategy & Planning

Extend your strategy bench

Get help defining the brief, challenging assumptions, and aligning your sales and marketing teams around the right strategy.

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Strategy & planning

Clients rarely come to us with a polished brief. They come with a business problem. We help define the program, shape the strategy, and write the brief together. Our team offers the structure and business acumen of a consultancy, paired with the creativity and speed of a modern marketing partner.

Explore our work

Stronger strategy leads to better results

  • Campaign strategy playbooks

    Turn business goals into clear, actionable strategies that win over buying teams and accelerate decisions.

  • Consumption insights

    Leverage one of the largest sources of gated B2B content consumption data to see what different personas, industries, and segments are actively engaging with (powered by Intercept Signal).  

  • Message maps & narrative development

    Align your teams around a clear, compelling story that leads with business outcomes and ensures consistency across marketing, sales, and product teams.

  • Persona & journey mapping

    Uncover who you need to reach, what drives their decisions, and how to engage them at each stage of the buying journey.

  • Buyer committee mapping

    Map influence paths, common concerns, and decision dynamics across complex buying groups to help your message land with every stakeholder.

  • Segment prioritization frameworks

    Add structure and rigor to how you prioritize markets, ensuring your dollars go toward the ICPs with the highest potential to deliver impact.

  • GTM acceleration plans

    Launch quick-start campaigns built to respond to market shifts, show results fast, and test new ideas in the field.

  • Account-based experience (ABX) programs

    Data-driven programs built to engage key roles at high-priority accounts. Designed for full-funnel activation and strategic sales and marketing alignment.

  • AI use case frameworks

    Find practical ways to apply AI across your GTM workflows, automating repetitive tasks, enabling new capabilities, and freeing up time for strategic work.

  • Innovation workshops & envisioning sessions

    Sessions that help you anticipate what’s next, spotting buyer shifts, GTM trends, and new AI opportunities you can act on now.

  • Advisory briefs & stakeholder workshops

    Executive-ready briefs and collaborative workshops that align leadership, sales, and marketing.

  • See our work in action

    Microsoft wanted to accelerate Azure adoption among high-growth SMBs. We designed Innovation Mavericks, a GTM program with curated offers, guided onboarding, and strategic support tailored to SMB buying behavior. The program exceeded expectations, delivering 280% of its cloud revenue target and earning recognition across major U.S., UK, and Canadian marketing award shows.

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