Test what’s next together
Explore emerging technologies earlier through co-invested pilots that reduce barriers, accelerate learning, and move innovation forward.
Intercept Labs
This is our proprietary innovation stream, built to explore what’s next. It’s where we partner with enterprises to test novel, unproven use cases, often before KPIs, benchmarks, or case studies. Explore emerging technologies earlier through co-invested pilots that reduce barriers, build shared learning, and move innovation forward. Each Lab engagement is a co-investment. Intercept funds up to 50% of delivery costs to reduce barriers to experimentation. While outcomes aren’t guaranteed, these pilots help both sides explore emerging technologies and early-stage AI platforms that are paving the future of B2B marketing.
Your test bed for B2B innovation
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Bleeding-edge GTM workflows
Campaign frameworks and activation strategies that test new orchestration models across GenAI, operations, and automation.
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Experimental content formats
New content formats designed to elevate customer engagement, spanning dynamic content, real-time personalization, or immersive digital experiences.
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Agentic AI pilots
Exploratory builds testing how AI agents act as autonomous collaborators within hybrid human-AI workflows, supporting planning, decision-making, and execution across the GTM motion.
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Innovation sprints
Rapid prototyping cycles where Intercept and client teams co-develop and test early-stage ideas. These agile sprints compress months of testing into weeks to accelerate learning.
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Proof-of-value incubation
Early-stage testing of emerging tech to evaluate its potential before investing in a full proof-of-concept. These pilots simulate real use cases to surface signals and help guide innovation priorities.
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See our work in action
SAP needed a faster, more scalable way to produce global video content, without compromising brand standards. Through Intercept Labs, we co-developed a pilot using AI-powered avatars that cut production time by 23% and costs by 55%. The result: a scalable framework for AI-enabled video delivery, ready for global rollout.
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