What we do Creative

We bring the art to the science

Intercept is an AI creative agency. We build campaign creative, design systems, and video that scale globally, with neuroscience data behind the choices.

Creative

Everyone has creative preferences, and approval cycles slow while they get argued out. Neuroscience data grounds the recommendation in how the work will perform.

81%

of B2B campaigns waste their creative and media spend because the work fails to be noticed or remembered

LinkedIn B2B Institute and System1, study of 1,600 B2B ads

What we do

  1. Campaign creative and key visuals

    We build the creative red thread that guides everything, producing campaign and solution creative that stands out while staying inside global brand standards.

  2. Brand playbooks and editorial guides

    We build them for the whole brand or for a single solution or campaign, depending on what the team needs to work from.

  3. Video, motion, and interactive

    We produce hero films, sizzle reels, explainers, and immersive experiences for web, social, and events.

  4. 3D and CGI production

    We take a client’s clay models, animate them, and turn them into dynamic content for social, YouTube, and other platforms.

AI innovations

AI changes what can be tested before budget goes behind it. Attention, emotion, and memory response get modeled while the creative is still in draft, and photography and video get produced without a shoot when the shoot is the constraint. Less has to be learned from A/B testing in market. The work stays human-led and AI-enabled.

  • Cortex

    Neuroscience-based prediction of attention, emotion, and memory response before a campaign runs

  • Lens

    Modular photoshoots with consistent people and devices across markets

  • Cam

    AI video production for stories and live-shoot-style clips

Creative in the work

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