See what your buyers are saying
Get statistically significant, real-time insights from the conversations that shape B2B buying decisions.
AI-powered research
Watchtower is our proprietary AI-powered research platform, built to give B2B marketers an edge. It tracks what real buyers are actually saying, not what they’ve been prompted to say. Scanning millions of unsolicited conversations across Reddit, Threads, X, and more, Watchtower surfaces patterns that are statistically significant and strategically useful. We’ve engineered Watchtower with rigorous process: audience modeling, signal detection, AI classification, and post-stratification. The result is high-confidence insight drawn from a longitudinal dataset, giving marketers stronger conviction to guide campaigns, content, and creative.
Better signals powering smarter decisions
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Commercial buyer insights
Buying team insights specific to roles, industries, and funnel stages, capturing real buyer concerns, motivators, and decision drivers across the journey.
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Market landscape reports
Competitive and category-level intelligence that shows how your market is moving. Track shifts in messaging, positioning, and buyer expectations with real-time trendlines.
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Persona enrichment insights
Persona playbooks that break down audience priorities, pain points, information sources, and buying triggers, giving you clearer direction for messaging and GTM strategies.
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Competitive assessments
Clear, buyer-driven insights on how your brand and solutions compare to competitors. See where you’re winning and where others are gaining.
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Trend hunting reports
Early signals on emerging topics, unmet market needs, and shifting buyer priorities, spotted before they appear in traditional analyst reports.
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Brand KPI tracking
A longitudinal view of brand health, tracking how well your brand delivers on core KPIs. We build a goal-based rubric and monitor real-time sentiment to reveal shifts in perception among your target buyers.
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Campaign impact assessments
Longitudinal insight into how campaigns impact brand sentiment and perception, quantifying shifts that traditional direct response metrics miss, and revealing the broader value campaigns create over time.
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Research briefs for content strategy
Concise, data-backed summaries that inform content planning, shape messaging, and keep campaigns relevant to real buyer needs.
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The next era of B2B research
Traditional research tools rely on panels and prompted responses. Watchtower does the opposite, surfacing unfiltered buyer truth from the channels where real conversations happen. Our latest eBook breaks down how AI-powered research helps marketing teams pinpoint messaging, sharpen personas, and guide strategy with confidence.
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