Audience insights in 48 hours
Watchtower Pulse is a fast audience study for marketing leaders at B2B technology companies. Bring one business question and the audience you need to hear from. Findings and recommendations come back within 48 hours of confirming your topic.
Pulse runs on Watchtower, Intercept’s AI-powered audience research platform. It reads what your audience already says in public online conversations about your topic. Nobody in the sample answers a question we wrote.
business and IT professionals in the Watchtower audience pool, posting on X, Reddit, Bluesky, and other public platforms
Intercept Watchtower audience pool, October 2026
What Pulse answers
Buyer priorities
See what a specific buyer group cares about, the problems it raises most often, and the language it uses to describe them. For example, what do IT decision makers in financial services say about moving workloads to the cloud?
Market and partnership perceptions
See how a defined audience talks about a category, a market shift, or a partnership between two brands. For example, how have business leaders talked about AI agents in customer service over the past year?
Competitor perceptions
See how buyers describe a competitor’s strengths and weaknesses and where your brand stands next to it. For example, how do IT leaders compare the major security platforms on ease of deployment?
How Pulse reads the conversation
A large audience pool
Watchtower draws on public posts from about 20 million business and IT professionals. The posts come from X, Reddit, Bluesky, and other public platforms.
Your audience, filtered
We narrow the conversation to the buyers who matter to you. Filters cover job role, industry, company size, region, and timeframe.
A balanced sample
Sampling limits the weight of unusually vocal people and easily found posts.
How it works
Share your topic
Confirm the business question, the audience, and the region.
We run the research
We collect the public posts that match your filters and group them by theme.
Get the report
Receive a five-slide report within 48 hours of confirming your topic.
Join the readout
Review the findings in a 60-minute session with your research strategist after the report arrives.
What you get
Each Pulse topic covers one business question. We break it into three research questions that we agree with you.
A five-slide report
The question, what the audience is saying, key findings, implications, and next steps.
The posts behind each finding
You see the public posts that support every finding in the report.
A 60-minute readout
Walk through the findings with the strategist who led the research.
Follow-up questions
One round of follow-up questions after the readout.
More from Watchtower
Frequently asked questions
What is Watchtower Pulse?
Watchtower Pulse is an audience research study from Intercept. It reads what business and IT professionals say in public online conversations about a topic you choose. You get a five-slide report within 48 hours of confirming the topic.
How long does a Watchtower Pulse study take?
A Watchtower Pulse study delivers its report within 48 hours of confirming your topic. A 60-minute readout with your research strategist follows.
Where does the Watchtower Pulse data come from?
Watchtower Pulse runs on Watchtower, Intercept’s audience research platform. Watchtower draws on public posts from about 20 million business and IT professionals on X, Reddit, Bluesky, and other public platforms. Each study filters the conversation by job role, industry, company size, region, and timeframe.
How is Watchtower Pulse different from a survey?
Watchtower Pulse reads what professionals have already posted in public. A survey collects answers to questions a researcher wrote. Those answers are shaped by how the questions are asked. Pulse sampling limits the weight of unusually vocal people and easily found posts.
What questions can Watchtower Pulse answer?
Watchtower Pulse answers questions about buyer priorities, how a market or partnership is perceived, and how buyers see your competitors. One example is what IT decision makers in financial services say about moving workloads to the cloud. Each topic covers one business question, broken into three research questions.
What do you receive from a Watchtower Pulse study?
A Watchtower Pulse study includes a five-slide report covering the question, what the audience is saying, key findings, implications, and next steps. It also includes the public posts behind each finding, a 60-minute readout, and one round of follow-up questions by email.
