30 Jun 2026
What it takes to be creative in the AI era at HP
Liz Merrilees Emlay, Head of Global Creative Services and Product Marketing, HP.
ChatB2B
Inspiration starts with a good conversation
We sit down with marketers, product and sales leaders to hear how they are piloting and scaling AI across global organizations.
Hosted by Andrew Au, Co-CEO of Intercept.
Trailer1:30
Featured episode28 Jul 2026
The Anatomy of AI-Powered ABM
Hans Bunes, independent consultant, previously HP.
ABM has promised precision at scale for decades, and AI was supposed to change that. The reality is uneven. Most programs are stalled on ICP modeling and sales-and-marketing alignment, while the harder questions remain unresolved: where AI is useful, whether that’s classical or generative, and how to prove attributable revenue. Hans Bunes has spent almost 30 years in technology go-to-market, and for the past six years been consulting independently on ABM projects and sales enablement.
- Microsoft
- HP
- Intel
- Qualcomm
- SAP
- Lenovo
- TELUS
- Veeam
- TD SYNNEX
- BMC
- Sophos
- CGI
- Kaltura
- Moderne
- Procom
All episodes
28 Jul 2026
The Anatomy of AI-Powered ABM
Hans Bunes, independent consultant, previously HP.
30 Jun 2026
What it takes to be creative in the AI era at HP
Liz Merrilees Emlay, Head of Global Creative Services and Product Marketing, HP.
2 Jun 2026
Building the Backend for AI Agents
Patrick Vuong, first Director of Product Management, Moderne.
19 May 2026
The Rise of the Senior IC in the AI Era
Jaynie Miller, Worldwide Product Marketing Lead, HP.
21 Apr 2026
Optimizing AI Search: Lessons from Sophos
Megan Cabrera, former VP of Marketing Operations, Sophos.
14 Apr 2026
The AI-Ready Marketer: New Rules for Content and Culture
Tammy Tufty, Content Strategist, BMC Software.
7 Apr 2026
When AI Meets ABM: Rethinking Content and Buyers
Murali Kandasamy, VP of Growth and Strategy, PathFactory.
31 Mar 2026
What AI PCs Really Change for Marketers
Jeanette Kennedy, Marketing Lead, Microsoft.
24 Mar 2026
How AI Is Rewriting the Rules of Knowledge Work
Mahadev Sastri, Marketing Lead for Strategic Alliances, CGI.
10 Mar 2026
AI Adoption Inside Lenovo: Pilots, Procurement, and Progress
Shoeb Shaikh, Senior Manager for Global Campaigns, Lenovo.
24 Feb 2026
How TELUS is Applying AI in Vertical GTM
Tristan Retelsdorf, VP of Marketing and RevOps, TELUS Agriculture and Consumer Goods.
17 Feb 2026
“Sprint to Agents”: What Agentic Marketing Actually Means
Francis Silva, Chief Technology Officer, Intercept.
10 Feb 2026
Redefining Creative Work for the AI Era
Catherine Richards, creative and content strategy leader, previously Dell, Adobe, and VMware.
3 Feb 2026
Scaling Social Without Losing the Human
Kelly Broili, SAP.
27 Jan 2026
The Playbook for Practical AI: Inside Procom’s AI Journey
Dylan Fedy, Procom.
20 Jan 2026
Re-wiring the Marketing Org
Audrey Davidson, integrated marketing lead for the Americas, Microsoft.
13 Jan 2026
What It Really Takes to Scale AI Pilots
Jessica Hreha, Veeam.
16 Dec 2025
How AI Can Support Partner Growth
Shelley Green, TD SYNNEX.
20 Nov 2025
Future-Proof Your Marketing Career in the Age of AI
Josh Chiavaroli, Intel.
20 Nov 2025
The AI Opportunity for Channel Partner Marketing
Jonna Bell, Global Director of Commercial Channel Marketing, Qualcomm.
20 Nov 2025
Rethinking Sales Enablement in the AI Era
Mike Thibodeau, sales leader at Google, previously Microsoft.
13 Nov 2025
Introducing ChatB2B
Series trailer.
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