Full service integrated
solutions agency


We are an integrated shop offering customized on-demand services that scale with your needs.


We offer quantitative and qualitative services, spanning the spectrum from proprietary brand studies to KPI tracking.


Rooted in statistical and anecdotal insights, we infuse authentic millennial expertise in your agency pool.


With in-house studio services, we develop print and digital assets including video storyboarding and production.


Social strategy and connecting the online path to purchase are mapped into every consumer engagement plan.


Our agency was built on turnkey deployment of staffing, production and logistics from sampling programs to national tours.


Whether you’re building new connections or nurturing existing, we produce engaging events from roundtables to conferences.

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Listen in on what’s trending around our water cooler. Featuring opinion pieces written by our millennial staffers and POVs on the latest buzzworthy topics.

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The point of market entry for many brands, this annual study provides lifestyle insights #fromYtoZ representing millennials, otherwise known as Gen Y, and the recently emerging Gen Z.

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Though millennials have recently overtaken boomers as the workforce majority, this generation has always been core to our team. See if you’re a fit to join our Ohana.

Our Founders

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    Andrew Au

    Co-Founder and President

    About Andrew Au

    Andrew is a passionate marketer and industry leader. With many accolades under his belt, including being one of the youngest members inducted to Entrepreneurs Organization and named to the Forbes 30 Under 30 for Marketing & Advertising, he leads the agency as President. Andrew is a regular contributor to industry press and well-known on the speaker circuit. He is a tech geek at heart, whose entrepreneurial spirit and views on the role millennials play in defining the rapidly evolving modern business landscape shape transformative corporate strategies.

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    Shaheen Yazdani

    Co-Founder and Vice President

    About Shaheen Yazdani

    Shaheen is a serial entrepreneur who started her first business at age 17, after leaving a full time role in financial services reporting directly to the senior leadership team. She co-founded the agency during her studies at the Schulich School of Business, where she graduated with honours in marketing and entrepreneurship. A millennial entrepreneur and mother of two, she has defied the stigma that women can’t succeed professionally and personally – embodying the modern business professional. As head of the client services team, Shaheen leads the execution of the agencies award winning work, including campaign accolades from Canadian Marketing Association, Interactive Advertising Bureau, and Effie Worldwide.

  • Testimonial
    Patrick Bhang / RBC,

    The IG team are a group of  smart marketers who truly understands the power of leveraging client insights and the importance of client experience. They are diligent in their work and an expert. I was specifically impressed by their leadership that was reflected in the team's attention to details and ability to execute effectively.

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    Edwina Doyle / BlackBerry,

    Simply put, I trust IG with my brand. From the field staff to office staff, I trust that IG represents my brand in a professional manner. IG isn't just a strong executor. They provide value added strategic recommendations. They are also extremely solution based. If something wasn’t working – they had an immediate resolution, and were constantly calibrating and improving the program. They are responsive, organized and dependable.

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    Katherine Tmej / PepsiCo,

    I had the pleasure of working Intercept Group and they far exceeded my expectations. Not only did the program deliver outstanding results, but our customer requested that we partner to do another program the following year. Their dedication and understanding of millennials is exceptional.

No matter what business you're in, you're in the business of winning millennials.

Our Clients

We are proud to represent some of the world's biggest brands, executing award-winning work.

Get in touch with us

Looking for the inside scoop on what makes millennials tick? Connect with us for results from our latest POME study and to learn how we can help shape your millennial strategy.


265 Franklin Street, Suite 1702
Boston, MA 02110
+1 (617) 933-8007


251 Consumers Road, 3rd Floor
Toronto, ON M2J 4R3
+1 (416) 479-4200