common questions
FAQs.
What is Intercept?
Intercept is an award-winning B2B marketing agency built for the global technology sector. Established in 2006, we help the world’s largest tech brands turn ambitious briefs into proven outcomes. The majority of our work supports US and international marketing teams across North America, Europe, and Asia. We run an AI-native delivery model that makes the keep-the-lights-on work more efficient, freeing room for the frontier work that redefines the buyer experience.
What is InterceptOS?
InterceptOS is our AI-native operating system for B2B marketing. It standardizes how campaigns are strategized, produced, activated, and measured across teams and partners, built on Intercept’s award-winning frameworks and run as a managed service that de-risks adoption.
What is Intercept Labs?
Intercept Labs is our co-investment model for first-of-its-kind work. When a brief has no precedent, we fund up to half the cost and share the risk to prove it, then fold the breakthrough back into the operating system. Recent Labs work includes an AI avatar video pilot with SAP.
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What makes Intercept different?
We’ve spent nearly two decades inside global tech, so we speak your buyers’ language with no learning curve. That depth has earned more than 130 awards since 2019. We pair it with proprietary buyer intelligence that tracks what the market is really saying when you’re not in the room, and an in-house technology practice that builds our own AI rather than waiting on outside vendors. And because we work with the world’s largest enterprises, privacy, legal, and procurement review is built into how we operate, so innovation never slows the work.
What kinds of challenges do you help solve?
Most agencies don’t really understand the subject matter, so we bring deep expertise in B2B global tech and speak the language of product, channel, and engineering teams. They also miss how the value chain fits together, from ISVs to OEMs to distributors to channel partners, where we know the role each one plays. And right now, many clients are being told to sprint toward AI agents without a clear sense of what that even means. We give them a path through InterceptOS and our innovation sprints, where we identify the right AI use cases, build a proof of concept, and take what works to production.
How do you handle security, privacy, and compliance?
We work with the world’s largest enterprises, so enterprise rigor is built into how we operate. Privacy, legal, and procurement reviews happen from day one, and we sit in those reviews with you. Because we run our AI as a managed service, you don’t have to stand up a new approval workflow every time the technology evolves. We protect the security and compliance posture and carry the model risk, so the innovation work stays above board.
Who are your clients?
We work with global technology brands including Microsoft, SAP, HP, Lenovo, Cisco, AMD, Qualcomm, Logitech, BMC, Nokia, and TELUS.
What industries do you work in?
We support the entire end-to-end technology value chain, from silicon and ISVs to OEMs, hyperscalers, networking infrastructure, distributors, and the channel and partner programs that bring it all to market.
How do I get started?
Book a call to talk through your brief or your challenge, and we’ll figure out the path forward together.
Can you work alongside our other agencies?
Yes. We work with the largest enterprises in the world, where collaboration is the norm, so we partner easily with other agencies and specialists. We believe more good heads on a problem make the work better.
How do you measure success?
We sit down with you at the start to define the KPIs and metrics that matter, then measure against them throughout. That runs from pre-launch testing of how the work will land to in-market tracking of campaign performance, brand health, and the lift the work drives over time.