We offer quantitative and qualitative services, spanning the spectrum from proprietary brand studies to KPI tracking.
Rooted in statistical and anecdotal insights, we infuse authentic millennial expertise in your agency pool.
With in-house studio services, we develop print and digital assets including video storyboarding and production.
Social strategy and connecting the online path to purchase are mapped into every consumer engagement plan.
Our agency was built on turnkey deployment of staffing, production and logistics from sampling programs to national tours.
Whether you’re building new connections or nurturing existing, we produce engaging events from roundtables to conferences.
Co-Founder and President
About Andrew Au
Andrew is a passionate marketer and industry leader. With many accolades under his belt, including being one of the youngest members inducted to Entrepreneurs Organization and named to the Forbes 30 Under 30 for Marketing & Advertising, he leads the agency as President. Andrew is a regular contributor to industry press and well-known on the speaker circuit. He is a tech geek at heart, whose entrepreneurial spirit and views on the role millennials play in defining the rapidly evolving modern business landscape shape transformative corporate strategies.
Co-Founder and Vice President
About Shaheen Yazdani
Shaheen is a serial entrepreneur who started her first business at age 17, after leaving a full time role in financial services reporting directly to the senior leadership team. She co-founded the agency during her studies at the Schulich School of Business, where she graduated with honours in marketing and entrepreneurship. A millennial entrepreneur and mother of two, she has defied the stigma that women can’t succeed professionally and personally – embodying the modern business professional. As head of the client services team, Shaheen leads the execution of the agencies award winning work, including campaign accolades from Canadian Marketing Association, Interactive Advertising Bureau, and Effie Worldwide.
Patrick Bhang / RBC,
The IG team are a group of smart marketers who truly understands the power of leveraging client insights and the importance of client experience. They are diligent in their work and an expert. I was specifically impressed by their leadership that was reflected in the team's attention to details and ability to execute effectively.
Edwina Doyle / BlackBerry,
Simply put, I trust IG with my brand. From the field staff to office staff, I trust that IG represents my brand in a professional manner. IG isn't just a strong executor. They provide value added strategic recommendations. They are also extremely solution based. If something wasn’t working – they had an immediate resolution, and were constantly calibrating and improving the program. They are responsive, organized and dependable.
Katherine Tmej / PepsiCo,
I had the pleasure of working Intercept Group and they far exceeded my expectations. Not only did the program deliver outstanding results, but our customer requested that we partner to do another program the following year. Their dedication and understanding of millennials is exceptional.