Staying ahead of change starts with data-driven insights

Change has never been this fast, yet it will never be this slow again. Our annual study, Nology, keeps us and our clients plugged into the latest B2B marketing trends in the global tech sector.

Every year, we survey over 500 IT and business leaders in multiple industries across the US, and Canada. The survey covers everything from B2B marketing best practices, digital transformation trends, and industry predictions – practical insights to guide your campaign strategy.

What we do

Latest Insights

All Insights ABM AI Award-winning Content Creative Education Finance Generative AI Government Healthcare Lead Gen Manufacturing Marketing principles Partner marketing Playbook Retail Sales enablement Thought leadership

Blog Post

How to Turn a Hero Asset into a High-Performance Campaign in 9 Clicks

Every B2B marketing team knows what it takes to create “hero assets.” After pouring weeks into perfecting a white paper, […]
Blog Post

Boost Your B2B Content Engine with AI: How Jasper Can Help

B2B marketing teams that are doubling down on generative AI are seeing big results. According to McKinsey, AI high performers […]
Blog Post

Drive Impact in 2024: 5 Award-Winning Tech Campaigns from Intercept

As you look ahead to the second half of the year, we want to share some award-winning campaigns from the […]
Blog Post

How B2B Tech Brands Can Stand Out in a Cluttered Digital Environment

The B2B marketing landscape is more competitive than ever. Economic instability and the emergence of new players mean more vendors […]
Blog Post

The Future of B2B Marketing: Insights and Findings from 500 B2B Tech Buyers

The B2B marketing landscape has changed. Factors such as increased competition and economic instability have made sales cycles longer. Buyers […]
Blog Post

4 Ways Generative AI Can Help Marketers Make an Impact

AI is coming for creative work—and that’s ok. In 2023, generative AI is at the top of every marketer’s mind […]

Staying ahead of change starts with data-driven insights

Latest Insights

How to Turn a Hero Asset into a High-Performance Campaign in 9 Clicks

Boost Your B2B Content Engine with AI: How Jasper Can Help

Drive Impact in 2024: 5 Award-Winning Tech Campaigns from Intercept

How B2B Tech Brands Can Stand Out in a Cluttered Digital Environment

The Future of B2B Marketing: Insights and Findings from 500 B2B Tech Buyers

4 Ways Generative AI Can Help Marketers Make an Impact