About us Awards

Raising the bar for B2B.

Our clients’ B2B marketing campaigns have won 135+ awards across US, UK, and global programs. The newest recognize our agentic marketing and AI work, from an AI sales agent for HP to multilingual AI avatars for SAP.

See every awardSee the winning campaigns
The Intercept team on stage with an award at a marketing awards gala

Award programs we’ve won

135+

awards from US, UK, and global programs

Award-winning B2B campaign examples

See all our work
HP

Agents of change

HP gave its channel partners an AI voice agent, onboarded like a new hire, to call partner leads and flag the ones ready for sales. It dialed 10,750+ contacts and held 1,600+ live conversations for about a third of the cost of human reps.

Wins include ANA B2 Awards Silver, The Drum Awards Silver, and B2B Marketing Elevation Awards Bronze.

Read the case study
Agents of change campaign for HP
SAP

Lights, camera, avatars

SAP replaced traditional video production with photorealistic AI avatars that present in 140+ languages, backed by a global playbook. Production costs fell 55%, more than double the 25% target.

Wins include B2B Marketing Elevation Awards Silver and Hermes Creative Awards Gold.

Read the case study
Lights, camera, avatars campaign for SAP
HP

The measure of a marketer

HP ran a controlled test. 250 enterprise accounts got account-based experience (ABX) journeys built from AI-upcycled content, and 250 matched accounts got none. Average deal size rose 398% against the control group.

Wins include Hermes Creative Awards Platinum and MarCom Awards Gold.

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The measure of a marketer campaign for HP
Intel

The Magic of Metaphors

Intel explained cloud optimization with everyday metaphors and gave developers and finance leaders their own guides. The campaign reached 96% of its 250 target accounts against a goal of 70%.

Wins include ANA B2 Awards Silver, B2B Marketing Elevation Awards Bronze, and Hermes Creative Awards Platinum.

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The Magic of Metaphors campaign for Intel
Microsoft

AI under the influence

Microsoft partnered with creator Kevin Stratvert on a YouTube tutorial series built from the Copilot questions users were already searching. The tutorials earned 2.85 million organic views with no media spend.

Wins include ANA B2 Awards Bronze, B2B Marketing Elevation Awards Bronze, and Hermes Creative Awards Gold.

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AI under the influence campaign for Microsoft
Microsoft

Into the Breach

Microsoft built a video game that put security professionals inside a live cyberattack. License purchases grew 122%, nearly five times the target.

Wins include ANA B2 Awards Gold and ANA Reggie Awards Silver.

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Into the Breach campaign for Microsoft

135+ and still counting

2026

ProgramAwardCategoryCampaignClient
Chief Marketer Agencies of the YearAgency of the YearAgencies of the YearAgency honorIntercept
The Drum RecommendsRecommended AgencyThe Drum RecommendsAgency honorIntercept
ANA B2 AwardsSilverAI / Emerging TechnologiesAgents of changeHP
ANA B2 AwardsBronzeInfluencer MarketingAI under the influenceMicrosoft
B2B Marketing Elevation AwardsSilverBest AI-powered marketing transformationLights, camera, avatarsSAP
B2B Marketing Elevation AwardsBronzeBest use of influencer or advocacy marketingAI under the influenceMicrosoft
B2B Marketing Elevation AwardsBronzeBest AI-powered marketing transformationAgents of changeHP
Hermes Creative AwardsPlatinumEmerging Technology InnovationAgents of changeHP
Hermes Creative AwardsPlatinumConversational AI / Chatbot ExperienceAgents of changeHP
Hermes Creative AwardsPlatinumLinkedIn EngagementDriving perceptionsTELUS
Hermes Creative AwardsPlatinumDigital Marketing CampaignThe measure of a marketerHP
Hermes Creative AwardsPlatinumIntegrated Marketing CampaignThe measure of a marketerHP
Hermes Creative AwardsGoldInfluencer / Creator CollaborationAI under the influenceMicrosoft
Hermes Creative AwardsGoldSocial Marketing CampaignDriving perceptionsTELUS
Hermes Creative AwardsGoldAI-Assisted Video ProductionLights, camera, avatarsSAP
Hermes Creative AwardsGoldEmerging Technology InnovationLights, camera, avatarsSAP

2025

ProgramAwardCategoryCampaignClient
Chief Marketer Agencies of the YearAgency of the YearAgencies of the YearAgency honorIntercept
The Drum RecommendsRecommended AgencyThe Drum RecommendsAgency honorIntercept
ANA B2 AwardsSilverA.I./Emerging TechnologiesThe Magic of MetaphorsIntel
The Drum AwardsSilverB2B: Tech and Innovation: Campaigns Powered by AIAgents of changeHP
B2B Marketing Elevation AwardsBronzeBest use of AI/ generative AIThe Magic of MetaphorsIntel
Hermes Creative AwardsPlatinumEvent MarketingLeading in the era of AIMicrosoft
Hermes Creative AwardsPlatinumDigital Marketing CampaignThe Magic of MetaphorsIntel
Hermes Creative AwardsPlatinumMarketingThe video that talks backHP
Hermes Creative AwardsPlatinumMobile AppThis time it’s personalHP
Hermes Creative AwardsGoldDigital Marketing CampaignMigrate to innovateTD SYNNEX
MarCom AwardsPlatinumInfluencer ContentAI under the influenceMicrosoft
MarCom AwardsPlatinumYouTube VideoAI under the influenceMicrosoft
MarCom AwardsGoldB2BAgents of changeHP
MarCom AwardsGoldDigital MarketingAgents of changeHP
MarCom AwardsGoldDigital MarketingThe measure of a marketerHP
MarCom AwardsGoldB2BThe measure of a marketerHP
dotCOMM AwardsPlatinumDigital Marketing CampaignEyes on the roadTELUS
dotCOMM AwardsPlatinumLinkedInEyes on the roadTELUS
dotCOMM AwardsGoldDigital Marketing CampaignMigrate to innovateTD SYNNEX
dotCOMM AwardsGoldDigital Marketing CampaignThe Magic of MetaphorsIntel
dotCOMM AwardsGoldBusiness to BusinessThis time it’s personalHP
CMA AwardsGoldLinkedIn B2B Marketing AwardThe measure of a marketerHP
CMA AwardsSilverLinkedIn B2B Marketing AwardDriving perceptionsTELUS
CMA AwardsSilverCustomer Experience & Shopper MarketingThe measure of a marketerHP
CMA AwardsBronzeInnovative MediaAgents of changeHP

2024

ProgramAwardCategoryCampaignClient
MarCom AwardsPlatinumSocial Ad CampaignEyes on the roadTELUS
MarCom AwardsPlatinumDigital MarketingEyes on the roadTELUS
MarCom AwardsPlatinumDigital MarketingMigrate to innovateTD SYNNEX
MarCom AwardsPlatinumDigital MarketingThe Magic of MetaphorsIntel
MarCom AwardsGoldSpecial EventLeading in the era of AIMicrosoft
MarCom AwardsGoldApp for BusinessThis time it’s personalHP
ANA International ECHO AwardsBronzeBest Use of Generative AIThe Magic of MetaphorsIntel
CMA AwardsGoldCustomer Experience & Shopper MarketingThe video that talks backHP
CMA AwardsSilverCustomer Experience & Shopper MarketingLeading in the era of AIMicrosoft
CMA AwardsSilverLinkedIn B2B Marketing AwardThe Magic of MetaphorsIntel
CMA AwardsSilverInnovative MediaThe video that talks backHP
CMA AwardsBronzeLinkedIn B2B Marketing AwardEyes on the roadTELUS
CMA AwardsBronzeCustomer Experience & Shopper MarketingThis time it’s personalHP
CMA AwardsBronzeEngagementThis time it’s personalHP
Show earlier years

2023

ProgramAwardCategoryCampaignClient
ANA B2 AwardsGoldDigital TransformationAlign in the MetaverseMicrosoft
ANA B2 AwardsGoldDemand Generation: Large EnterpriseInnovation MavericksMicrosoft
ANA B2 AwardsGoldDigital TransformationInto the BreachMicrosoft
ANA B2 AwardsSilverEvent Marketing CampaignAlign in the MetaverseMicrosoft
ANA B2 AwardsSilverDemand Generation: Large EnterpriseAlign in the MetaverseMicrosoft
ANA B2 AwardsSilverCustomer ExperienceInto the BreachMicrosoft
ANA B2 AwardsSilverBrand PurposeInto the BreachMicrosoft
ANA B2 AwardsBronzeCustomer ExperienceInnovation MavericksMicrosoft
ANA Reggie AwardsSilverBusiness-to-Business MarketingInto the BreachMicrosoft
MarCom AwardsPlatinumDigital MarketingIntel vPro ExplainedIntel
MarCom AwardsPlatinumBrandingIntel vPro ExplainedIntel
MarCom AwardsPlatinumIntegrated MarketingSubscription OverloadHP
MarCom AwardsPlatinumDigital MarketingSubscription OverloadHP
MarCom AwardsGoldSpecial EventDev ZoneMicrosoft
MarCom AwardsGoldDigital MarketingDev ZoneMicrosoft
MarCom AwardsGoldBrandingSurface Show and GoMicrosoft
CMA AwardsGoldCustomer ExperienceDev ZoneMicrosoft
CMA AwardsGoldInnovative MediaDev ZoneMicrosoft
CMA AwardsSilverCustomer ExperienceSurface Show and GoMicrosoft
CMA AwardsSilverInnovative MediaSurface Show and GoMicrosoft
CMA AwardsBronzeInnovative MediaSubscription OverloadHP
CMA AwardsBronzeCustomer ExperienceTo the CloudTD SYNNEX
CMA AwardsBronzeLinkedIn B2B Marketing AwardWinning Future SMB OwnersIntuit

2022

ProgramAwardCategoryCampaignClient
The Drum AwardsWinnerBest B2B Customer ExperienceInnovation MavericksMicrosoft
ANA Reggie AwardsBronzeBusiness-to-Business MarketingHP DragonflyHP
ANA International ECHO AwardsSilverBusiness Products & ServicesDevStoriesMicrosoft
ANA International ECHO AwardsBronzeBusiness Products & ServicesThe Modern OfficeMicrosoft
CMA AwardsGoldEngagementAlign in the MetaverseMicrosoft
CMA AwardsGoldBrand BuildingInnovation MavericksMicrosoft
CMA AwardsGoldCustomer ExperienceInnovation MavericksMicrosoft
CMA AwardsGoldInnovative MediaInto the BreachMicrosoft
CMA AwardsGoldMartechInto the BreachMicrosoft
CMA AwardsGoldBusiness ImpactInto the BreachMicrosoft
CMA AwardsSilverInnovative MediaAlign in the MetaverseMicrosoft
CMA AwardsSilverMartechAlign in the MetaverseMicrosoft
CMA AwardsSilverBusiness ImpactInnovation MavericksMicrosoft
CMA AwardsSilverEngagementInnovation MavericksMicrosoft
CMA AwardsSilverCustomer ExperienceInto the BreachMicrosoft
CMA AwardsBronzeCustomer ExperienceDevBuilderMicrosoft
CMA AwardsBronzeEngagementSurface Pitch PerfectMicrosoft

2021

ProgramAwardCategoryCampaignClient
CMA AwardsSilverInnovative MediaDevStoriesMicrosoft
CMA AwardsSilverCustomer ExperienceExperience “Surface”Microsoft
CMA AwardsSilverSocial Causes: MartechFind Your PathMicrosoft
CMA AwardsSilverMartechFind Your PathMicrosoft
CMA AwardsSilverEngagementThe Modern OfficeMicrosoft
CMA AwardsBronzeBrand BuildingDevStoriesMicrosoft
CMA AwardsBronzeInnovative MediaExperience “Surface”Microsoft
MAA GlobesGold GlobeBest Business to Business CampaignSurface Remote KitsMicrosoft
MAA GlobesOrder of ExcellenceBest Business to Business CampaignSurface Remote KitsMicrosoft

2020

ProgramAwardCategoryCampaignClient
CMA AwardsGoldBusiness ImpactMicrosoft UpDevMicrosoft
CMA AwardsGoldCustomer ExperienceMicrosoft UpDevMicrosoft
CMA AwardsSilverInnovative MediaMicrosoft UpDevMicrosoft

2019

ProgramAwardCategoryCampaignClient
CMA AwardsSilverEngagementTransformEDMicrosoft

2018

ProgramAwardCategoryCampaignClient
Hermes Creative AwardsPlatinumCommunication/Marketing PlanCampus AffiliateMicrosoft
Hermes Creative AwardsPlatinumConsumer Engagement CampaignExplore Teach BuildMicrosoft
Hermes Creative AwardsPlatinumSocial Media/Game or ContentExplore Teach BuildMicrosoft
Hermes Creative AwardsPlatinumCorporate Social ResponsibilityExplore Teach BuildMicrosoft
Hermes Creative AwardsPlatinumVideo/Public RelationsMy 24 HoursMicrosoft
Hermes Creative AwardsPlatinumSocial Media/Game of ContentMy 24 HoursMicrosoft
Hermes Creative AwardsPlatinumSocial Media/Social VideoMy 24 HoursMicrosoft
Hermes Creative AwardsPlatinumDigital Marketing CampaignMy 24 HoursMicrosoft
Hermes Creative AwardsPlatinumCorporate Social ResponsibilityMy 24 HoursMicrosoft
Hermes Creative AwardsPlatinumIntegrated Marketing CampaignOffice VRMicrosoft
Hermes Creative AwardsPlatinumCommunication/Marketing PlanOffice VRMicrosoft
Hermes Creative AwardsPlatinumVideo Creativity/Virtual RealityOffice VRMicrosoft
Hermes Creative AwardsGoldPrint Media/Advertising/Direct Mail PieceOffice VRMicrosoft
CMA AwardsGoldBusiness ImpactMR-1Microsoft
CMA AwardsGoldPersonalized EngagementMR-1Microsoft
CMA AwardsGoldInnovative MediaMR-1Microsoft
CMA AwardsSilverDigital & TechMR-1Microsoft

2017

ProgramAwardCategoryCampaignClient
Hermes Creative AwardsGoldMarketing CommunicationsThe Cloud SocietyMicrosoft
CMA AwardsSilverBusiness Products & Services: Direct EngagementOffice VRMicrosoft

2016

ProgramAwardCategoryCampaignClient
CMA AwardsSilverDigitalCampus promotionFinancial services brand
CMA AwardsSilverPromotionalCampus promotionFinancial services brand
CMA AwardsSilverAdvertisingConsumer promotionBeverage brand
CMA AwardsSilverPromotionConsumer promotionBeverage brand
CMA AwardsBronzeIntegratedCampus promotionFinancial services brand
CMA AwardsBronzeMediaConsumer promotionBeverage brand
CMA AwardsBronzeIntegratedConsumer promotionBeverage brand
CMA AwardsBronzeBusiness Products & Services: Direct EngagementThe Cloud SocietyMicrosoft

2011

ProgramAwardCategoryCampaignClient
Effie AwardsSilverProductsConsumer promotionBeverage brand
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