See how your brand stacks up against competitors.
Competitive Edge is our competitive intelligence assessment. It benchmarks your brand against the competitors you name, from messaging and paid media to search, AI answers, and analyst recognition. Each finding comes with a recommended action.
Competitive Edge is for marketing leaders at B2B technology companies who want to see how each competitor positions itself before they set their own position.
lenses in every assessment: brand and messaging, paid media, search and AI visibility, content, digital experience, and credibility
What it answers
Brand and messaging
What are competitors claiming that you can credibly challenge? You see the themes every competitor owns and the ones no one does.
Paid media
Where are competitors investing that you aren’t? You see estimated spend, channels, and the creative running in the markets the assessment covers.
Search and AI visibility
Which searches and AI answers favor your competitors? You see the searches they rank for and the pages AI answers cite. For a full read of how AI assistants answer your buyers, see the GEO Audit.
Six lenses
Each assessment collects and compares evidence on your brand and your competitors across the same six lenses.
Brand and messaging
Positioning, claims, and proof points.
Paid media
Estimated spend, channels, and creative.
Search and AI visibility
Keyword gaps and citations in AI answers.
Content
Publishing activity, themes, and formats.
Digital experience
Landing pages and campaign destinations.
Credibility
Analyst recognition and peer reviews.
How it works
Each assessment shows how you and your competitors compare at one point in time.
Define your competitive set
We agree on your business questions, the competitors to compare, and the markets to cover.
Collect the evidence
We pull ads, search results, pages, content, and analyst coverage for each lens.
Set the priorities
Our strategists turn the findings into marketing priorities.
Review the findings
We walk through the dashboard with you and agree where to act first.
What you get
An interactive dashboard
Executive findings and head-to-head benchmarks, with analysis across all six lenses.
The evidence behind each finding
The ads, pages, and sources each finding rests on.
Prioritized actions
Opportunities and threats ranked by where to act first. To put them to work, see our strategy and planning and digital and media services.
Frequently asked questions
What is Competitive Edge?
Competitive Edge is a competitive benchmarking assessment from Intercept for B2B technology companies. It compares your brand with the competitors you name across six lenses. Every finding comes with a recommended action.
What are the six lenses in Competitive Edge?
The six lenses in Competitive Edge are brand and messaging, paid media, search and AI visibility, content, digital experience, and credibility. Together they cover positioning and claims, estimated ad spend and creative, and keyword gaps and AI citations. They also cover publishing activity, landing pages, analyst recognition, and peer reviews.
What do you receive from a Competitive Edge assessment?
A Competitive Edge assessment delivers an interactive dashboard with executive findings and head-to-head benchmarks across all six lenses. It includes the ads, pages, and sources behind every finding. Recommended actions are ranked by priority.
How does a Competitive Edge assessment work?
A Competitive Edge assessment starts with agreeing on your business questions, the competitors to compare, and the markets to cover. Intercept then collects evidence across the six lenses. Our strategists turn the findings into marketing priorities and review them with you.
Is Competitive Edge a one-time study or ongoing monitoring?
A Competitive Edge assessment is a point-in-time snapshot of how you and your competitors compare. Ongoing monitoring is available as a follow-on engagement.
How is Competitive Edge different from the GEO Audit?
Competitive Edge covers search and AI visibility as one of six lenses. The GEO Audit goes deeper on AI answers alone. It runs about 1,500 B2B buying prompts per AI model and scores each valid answer.
