What we do Channel

Marketing capacity for partners who have none

Intercept is a channel marketing agency for technology vendors. We build partner programs for every level of marketing maturity, from full teams to none.

Partners carry a large share of enterprise tech revenue on a fraction of the marketing support. Marketing maturity across them varies enormously, and every one of them is measured on near-term revenue.

85%

of managed service providers have one or zero dedicated marketing staff, and 58% report little or no in-house marketing experience

ConnectWise survey of 1,000 MSPs

Channel marketing services

Partner marketing programs
We build for where the partner sits today, whether they have a marketing team or nobody at all.
Distributors, MSPs, SIs, and ISVs
We know the role each one plays in the value chain and tell the story to them differently.
Bill of materials activation
We take the approved bill of materials from the vendor, customize it so it looks and sounds like the partner, and take it to market.
Partner marketing support desk
We run a desk on behalf of vendors like HP and Microsoft, where their commercial partners come for white-glove customization.

AI innovations

AI changes what a partner with no marketing team can put in market. Approved content gets customized per partner without a fresh approval cycle each time, campaign assets get assembled from a governed library, and outbound call-downs run on the partner’s behalf. The work stays human-led and AI-enabled.