Signals worth acting on

Through Watchtower, our AI-powered research engine, we constantly scan a live window of 10 million+ active users globally, surfacing emerging trends and real-time audience insights.

Every quarter, we publish our Trends Brief, a research report tracking how B2B marketers are using AI—where they’re succeeding, struggling, and focused next.

Stay plugged into the signals shaping what’s next in B2B marketing.

Explore now

Latest Insights

All Insights AI Award-winning Content Creative Education Finance Generative AI Government Healthcare Lead Gen Manufacturing Marketing principles Partner marketing Playbook Retail Sales enablement Thought leadership Watchtower

Blog Post

How to Turn a Hero Asset into a High-Performance Campaign in 9 Clicks

Every B2B marketing team knows what it takes to create “hero assets.” After pouring weeks into perfecting a white paper, […]
Blog Post

Boost Your B2B Content Engine with AI: How Jasper Can Help

B2B marketing teams that are doubling down on generative AI are seeing big results. According to McKinsey, AI high performers […]
Blog Post

Drive Impact in 2024: 5 Award-Winning Tech Campaigns from Intercept

As you look ahead to the second half of the year, we want to share some award-winning campaigns from the […]
Blog Post

Jasper Names Intercept a World-Class AI Marketing Agency Partner

“Now is not the time to wait and see. ‘Marketing’ has been given a new superpower. The question is, what […]
Blog Post

How B2B Tech Brands Can Stand Out in a Cluttered Digital Environment

The B2B marketing landscape is more competitive than ever. Economic instability and the emergence of new players mean more vendors […]
Blog Post

The Future of B2B Marketing: Insights and Findings from 500 B2B Tech Buyers

The B2B marketing landscape has changed. Factors such as increased competition and economic instability have made sales cycles longer. Buyers […]
Blog Post

Strategies and Solutions for Shedding Light on the Dark Funnel

To a seasoned marketer, every inch of the funnel feels like familiar territory. But customers don’t make all their decisions […]
Blog Post

The AI Confidence Gap

A B2B marketing AI paradox: Confidence is dropping as skills rise Marketers are learning the tools. But they’re still unsure […]
Blog Post

The Next Era of AI-powered Research

Time’s up for traditional research Why AI-powered insight is the next competitive advantage for B2B marketers In a world where […]
Blog Post

Challenger Sales Model

The Challenger Sales Model: Elevating B2B Marketing through Teaching and Tailoring The Challenger Sales Model, introduced by Matthew Dixon and […]

page 1 of 2