Signals worth acting on

Through Watchtower, our AI-powered research engine, we constantly scan a live window of 10 million+ active users globally, surfacing emerging trends and real-time audience insights.

Every quarter, we publish our Trends Brief, a research report tracking how B2B marketers are using AI—where they’re succeeding, struggling, and focused next.

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Challenger Sales Model

The Challenger Sales Model: Elevating B2B Marketing through Teaching and Tailoring The Challenger Sales Model, introduced by Matthew Dixon and […]
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Conversational AI

The Future of Conversational AI for Product Marketers The buzz around OpenAI’s ChatGPT and the surge in experimentation across various […]
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Strategies and Solutions for Shedding Light on the Dark Funnel

To a seasoned marketer, every inch of the funnel feels like familiar territory. But customers don’t make all their decisions […]
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4 Ways Generative AI Can Help Marketers Make an Impact

AI is coming for creative work—and that’s ok. In 2023, generative AI is at the top of every marketer’s mind […]
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5 Award-Winning B2B Marketing Campaigns from Intercept

With the 2022 CMA awards wrapped up, it’s official – Intercept is the most awarded B2B agency in Canada. Our […]
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The Importance of Customer Experience in B2B Marketing

The Three Elements of a CX State of Mind Marketers know that we are living in the experience economy. It’s […]
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Playing the Long Game to Win at Demand Gen

As many frustrated marketers already know, demand gen just doesn’t seem to work the way it used to anymore. Fewer […]